George Webb free burgers tradition returns after Brewers’ historic 12-game streak; details dropping Thursday

The Milwaukee Brewers have notched their 12th consecutive victory, and with it comes a beloved hometown tradition: free burgers from George Webb Restaurants. The Brewers’ 6–4 win over the Pittsburgh Pirates on Wednesday, August 13, marked only the third time in franchise history that they have achieved such a streak.

The milestone also triggered George Webb’s longstanding promotion, first inspired by founder George Webb’s 1940s prediction that the then minor-league Brewers would win 12 straight games.

That prediction first came true on April 19, 1987, when the restaurant gave away nearly 170,000 free burgers. The feat was repeated in 2018, cementing the giveaway as an official tradition.


This year’s hot streak has propelled the Brewers to the best record in baseball (75–44), with an impressive 31–9 record over their last 40 games. Despite one of the smallest payrolls in the league, they are 10–2 against top-spending teams like the Dodgers and Mets.

In their latest message on X, George Webb said, “Burgers won’t be ready immediately; more details will be released tomorrow. Stay tuned!” The means additional informations will be provided on Thursday, August 14.

FAQs

When and where can Brewers fans get free burgers from George Webb?

George Webb Restaurants will distribute vouchers for free burgers next week, with the exact date and details announced on Thursday, August 14 at noon.

Why is George Webb giving away free burgers after the Brewers’ 12th straight win?

The tradition began after founder George Webb predicted in the 1940s that the Brewers would win 12 games in a row, promising free burgers if they did. It became official after streaks in 1987 and 2018.

How many times have the Brewers won 12 consecutive games in franchise history?

The Brewers have achieved the feat only three times: in 1987, 2018, and now in 2025. Each streak has triggered George Webb’s free burger promotion.