How Taylor Swift's Eras Tour compares to buying Super Bowl 58 tickets

Getting tickets to Taylor Swift's "Eras Tour" has been a challenge since its inception in 2023, and as the international leg kicks off in 2024, the struggle persists. Swift's devoted fanbase ensures that ticket sales are a frenzy, with access codes required just to enter the ticketing process. Even then, securing tickets is far from guaranteed, often leading fans to turn to the secondary market where prices are significantly inflated.

Similarly, acquiring tickets to the Super Bowl is no easy feat. The event typically sells out quickly through a lottery system, leaving many fans to resort to the resale market where prices soar into the thousands of dollars, even for the cheapest seats.

While Swift will be attending this year's Super Bowl to support her boyfriend, Chiefs tight end Travis Kelce, she won't be performing. Instead, the halftime show will be headlined by Usher.


Comparing ticket costs between the Super Bowl and Swift's "Eras Tour" reveals the stark reality of the demand for both events.

'Eras Tour' ticket cost
According to CNBC, Swift ranked as the most sought-after performer in 2023, with an average ticket price of $1,088.56, trailing just behind Adele, whose concerts averaged $1,243.96 per ticket.

However, catching a Swift show doesn't always break the bank initially. Face value tickets range from $49 to $499 (plus fees), as reported by StyleCaster. Yet, once tickets hit the resale market, prices can skyrocket, with some reaching as high as $11,000, according to the Los Angeles Times.

For fans eyeing Swift's Japan performance on the eve of the Super Bowl, the cheapest StubHub ticket sits at $310, while VIP packages reach up to $7,450.

The advantage of Swift's "Eras Tour" lies in its multiple-night performances, often held at NFL stadiums, offering ample opportunities for fans to catch her live.

Super Bowl ticket cost
Scoring a ticket at face value is nearly impossible, leaving the majority of the public out of luck regardless of the price.

On the resale market, Super Bowl tickets fetch an average price of about $9,800, as per CNN. That's close to the cost of the priciest Swift ticket available.

StubHub's cheapest Super Bowl ticket stands at $6,221, while the most luxurious spot, in Section C110 near a 20-yard line, demands a staggering $95,196.

Why the hefty price tag? Consider Swift's extensive tour with over 150 shows compared to the singular spectacle of the Super Bowl. With only one game, featuring top-tier teams like the Chiefs and 49ers, alongside stars like Mahomes and Kelce, not to mention Swift's presence, it's no surprise this year's Super Bowl is set to be the most expensive yet.