How expensive is Super Bowl 2026? A full cost breakdown for tickets, travel, and hotels

The countdown to Super Bowl 60 is officially on, and fans are getting ready to witness the NFL’s biggest night. Set to take place on Feb. 8 at Levi’s Stadium in Santa Clara, California, the championship game is expected to draw massive crowds to the Bay Area. As excitement builds, travel demand is surging, leading to higher prices for flights, hotels, and transportation. While attending the Super Bowl has never been cheap, 2026 offers a slightly more affordable opportunity compared to recent years. Careful planning can help fans balance costs with the experience.

According to Priceline, flight searches to the Bay Area increased to 51%, while hotel searches elevated to a staggering 98% as of Jan. 23.

How Much Will a Super Bowl 60 Trip Cost?

The overall cost of attending Super Bowl 60 differs depending on travel type and comfort expectations. On average:

• A budget-conscious fan can organize a two-day trip for almost $1,000
  
• A higher-end traveler could easily surpass $3,000

These projections do not include game tickets, meals, or entertainment costs, which can significantly increase the final amount.

Hotel Prices Are the Biggest Budget Buster

While airfare continues to be relatively reasonable, lodging prices increase dramatically during Super Bowl weekend. Priceline data indicates that hotel rates feature the sharpest rise, a trend echoed by Expedia. Even no-frills accommodations are affected, two-star hotels are charging up to 10 times their standard prices during the event. But prices reduce by almost 90% the week after the Super Bowl.

Here’s what travelers can anticipate based on Priceline’s averages:

• Airfare: $267 round trip within the U.S. (26% increase)
  
• Hotels: $310 per night (88% increase)
  
• Car rentals: $95 per day (54% increase)
  

Super Bowl 60 Ticket Prices: Early Look

Despite only four teams remaining, the Seattle Seahawks, Los Angeles Rams, Denver Broncos, and New England Patriots, tickets for Super Bowl 60 are already appearing on resale services.

Early trends suggest prices are relatively moderate compared to past Super Bowls, though they continue to be steep by daily standards.

On StubHub, as of Jan. 22, 2026:

• Tickets estimates from $6,354 to $63,099
  
• The lowest-priced seats are situated in the upper corner end zones
  
• Premium midfield seats, which includes Section 138VIP, command the highest prices and include food and beverage benefits
  

VividSeats indicates similar pricing:

• Cheapest single ticket: $5,923
  
• Seats near midfield: roughly $26,515

These figures are anticipated to fluctuate significantly once the AFC and NFC championship games end.

FAQs:

Q1. When is Super Bowl 60?
Super Bowl 60 will be played on Feb. 8, 2026. The game is set to take place at Levi’s Stadium in Santa Clara, California.

Q2. Where is Levi’s Stadium located?
Levi’s Stadium is situated in Santa Clara, about an hour south of San Francisco. It sits in the centre of Silicon Valley.