How did Taylor Swift's 'The Eras Tour (Taylor's Version)' get 4.6 million views, become most-streamed concert film on Disney+?

With 4.6 million views in just three days, 'Taylor Swift: The Eras Tour' became the most viewed music film and broke all records on Disney++, reports 'Screen Rant'. Taylor Swift fans watched 16.2 million hours of the blockbuster 3.5-hour concert film. The Disney+ edition of the concert film featured new songs such as 'Cardigan', and four additional acoustic songs, 'Maroon', 'Death by a Thousand Cuts', 'You Are in Love' and 'I Can See You'. A view is defined as total stream time divided by runtime for those keeping track. With a duration of more than 3.5 hours, 'Taylor Swift - The Eras Tour (Taylor’s Version)' is significantly longer than most titles on Disney+.

Released on Disney+

Directed by Sam Wrench and produced by Taylor Swift, the concert movie premiered in October 2023 and proved to be an instant hit.'Taylor Swift: The Eras Tour' collected $261.7 million at the box office. It became the second highest concert film after Sony's Michael Jackson swan song, 'This Is It', which earned $267 million.

Disney+ gets streaming rights

Buoyed by this success, a bidding war for streaming rights erupted and Disney+ won it. It reportedly paid $75 million for the concert movie's streaming rights. The concert film was released on Disney+ on March 14, 2024. One of the reasons for it becoming an instant hit was that the new version featured all the songs missing from the theatrical release of 'Taylor Swift: The Eras Tour'.

Earlier concert films on Disney+

Earlier Disney+ streamed concert films and events like 'Elton John: Farewell' from Dodger Stadium, 'Black Is King: A Film' by Beyonce, and 'The Beatles: Get Back'. 'The Little Mermaid', which also had a theatrical run, got 16 million views on its debut on Disney+.

While Netflix had around 260 million subscribers at the end of 2023, Disney+ had around 150 million subscribers. Besides, Netflix has been around for many more years than Disney+.

FAQs:

How much did Disney pay for streaming rights of 'Taylor Swift - The Eras Tour (Taylor’s Version)'?
Disney+ reportedly paid $75 million for the concert movie's streaming rights. 'Taylor Swift - The Eras Tour' was released on Disney+ on March 14, 2024.

When did 'Taylor Swift: The Eras Tour' hit theaters?
Directed by Sam Wrench and produced by Taylor Swift, the concert movie premiered in October 2023 and proved to be an instant hit.'Taylor Swift: The Eras Tour' collected $261.7 million at the box office.