Hayao Miyazaki’s next film ‘How Do You Live?’ to be released without trailer or promotion; Here’s why

Oscar Award-winning animation filmmaker Hayao Miyazaki's final film, titled How Do You Live?, will be released without any marketing strategy by the studio behind it.

Hayao Miyazaki’s last film will be released in theaters without any trailers or previews, nor any marketing gimmicks. A poster of the film has been released but there will not be any more promotional materials in the media. Here’s the reason behind such a decision.

Why will ‘How Do You Live?’ be released without any promotions?

It has been revealed that the makers of How Do You Live? feel that fans of filmmaker Hayao Miyazaki, who is set to retire, will want a low-key release to the film.

In an interview with Japanese magazine Bungei Shunju, which was translated by the Hollywood Reporter website, the film’s producer Toshio Suzuki said How Do You Live? would be released with “no trailers or TV commercials…no newspaper ads either” because “deep down, I think this is what moviegoers latently desire”.

When is the release of How Do You Live?

How Do You Live? will be released in Japan on July 14, 2023.

About ‘How Do You Live?’

The film is inspired by and not an adaptation of the 1937 novel of the same name by Genzaburō Yoshino. Filmmaker Miyazaki has reportedly been involved in the film since 2016, after coming out of his previously announced retirement.

Hayao Miyazaki’s Oscar Awards wins and nominations

Hayao Miyazaki has won two Academy Awards – one for Best Animated Film in 2003 for his film Spirited Away, and the other, an honorary Oscar Award in 2015 for his work. Miyazaki had been nominated two more times for an Oscar, for his film Howl’s Moving Castle in 2006 and The Wind Rises in 2014.

FAQs

Q1:Who is Hayao Miyazaki?
Hayao Miyazaki is an Oscar-winning animation filmmaker from Japan.

Q2:What are Hayao Miyazaki's Oscar Awards?
Hayao Miyazaki won an Academy Award for Spirited Away (2001), and received an honorary Oscar Award in 2015.