Google and Walmart team up to bring AI shopping to Gemini App

Artificial intelligence is transforming the way we shop, making the procedure faster, more personalized, and seamless. Walmart and Google are taking this innovation further by incorporating Walmart and Sam’s Club products directly into Google’s Gemini app. This enables shoppers to move from inspiration to buy the product without leaving the AI assistant. At the heart of the program is what the companies explain as a change toward “agent-led commerce.”

How Gemini Assists Shoppers

When users ask Gemini for help like a suggestion, the AI will automatically surface required Walmart and Sam’s Club products, both online and in-store. Because Gemini aids ongoing, conversational interactions, shoppers can refine their requirements and see extra product suggestions throughout the exchange.


Personalization is a significant focus of the fresh experience. Customers who link their Walmart or Sam’s Club accounts will get recommendations based on earlier online and in-store acquisitions. Gemini can also offer recommendations regarding complementary products, merge fresh finds with existing carts, and apply advantages associated to Walmart+ and Sam’s Club memberships all within the familiar Walmart environments customers already use.

Speed and convenience are another cornerstone of the partnership. Walmart stated that the customers and members will be able to choose when and where products are delivered, with hundreds of thousands of locally curated items available for delivery within three hours, and in some instances as quick as 30 minutes.

Driving the Future of Retail

“The transition from traditional web or app search to agent-led commerce represents the next great evolution in retail,” stated John Furner, president and CEO of Walmart U.S. “We aren’t just watching the shift, we are driving it. Partnering with Google to bring the Walmart experience directly into Gemini is another step toward creating seamless shopping experiences that are more intuitive and personal than ever before.”

Google CEO Sundar Pichai further said, “AI can improve every step of the consumer journey, from discovery to delivery. Walmart is an innovator in retail and we are excited to partner with them on a new open standard to make agentic commerce a reality. Customers will soon be able to experience everything they love about Walmart directly in the Gemini app.”

Launch Timeline

The new Gemini-based Walmart experience is anticipated to introduce first in the United States, with international markets to follow.

Universal Commerce Protocol (UCP)

Google revealed the launch of the Universal Commerce Protocol (UCP), a fresh open standard that will power agentic shopping exploration in AI Mode in Google Search and the Gemini app. This enables consumers seeing products from eligible US retailers in Gemini responses to finish purchases without leaving the chat conversation.

UCP was co-developed with Shopify, Etsy, Wayfair, Target, and Walmart, and has already been embraced by over 20 partners, that includes American Express, Best Buy, Flipkart, Macy’s Inc., Mastercard, Stripe, and Visa. At launch, consumers will be able to complete buyings with Google Pay, with support for PayPal arriving soon.

FAQs:

Q1. What is the Walmart-Google AI partnership?
Walmart and Google have teamed up to integrate Walmart shopping directly into Google’s Gemini app. This enables users to find and purchase items through an AI-driven interface.

Q2. What is “agent-led commerce”?
Agent-led commerce refers to AI-assisted shopping where an AI agent helps users from product discovery to checkout. Gemini can offer suggestions and aid refine shopping choices in real time.