“God of War Ragnarök”: New Japanese promos mislead about game

The marketing for “God of War Ragnarök” has ramped up in anticipation of its release, but the game's most recent ads have taken an unusual turn. The Japanese marketing for Resident Evil Village turned the game's band of deadly bad guys into cuddly...

Agencies
The new Japanese promos for “God of War Ragnarök” game maybe even more blatantly misleading about the game's atmosphere.

The beautiful hand puppet Kratos has been replaced in the commercial with three gentlemen singing a happy song over game footage of a sad Kratos doing extremely horrible things. The singers seemed to be having a blast the entire time, and the cartoonish stage could have easily fit into a CBeebies show.

That's a peculiar take on the context, considering that the God of War games often doesn't evoke feelings of joy and merriment. While Kratos has toned down his homicidal tendencies since the previous game, he still has a lot of unresolved emotions to deal with, and few are holding their breath that God of War: Ragnarök will drastically alter the series' tone.


World central banks on rate hike spree, yet BoJ adopts unique track. Read why
1/9
Even as the Federal Reserve and the world’s other central banks raise interest rates to try to curb inflation, the Bank of Japan has stood firm. Since 2016, Japan's key interest rate has been minus 0.1%.

Even as the Federal Reserve and the world’s other central banks raise interest rates to try to curb inflation, the Bank of Japan has stood firm. Since 2016, Japan's key interest rate has been minus 0..
Read More
What will the Bank of Japan, which is holding a policy meeting Thursday and Friday, do next?
What will the Bank of Japan, which is holding a policy meeting Thursday and Friday, do next?
Japan’s inflation is still a lot lower than in the US and many other countries. Japan has been battling deflation for years. So, at a time when surging prices prevail in much of the world, Japan also is facing inflationary pressures, but on a much more modest scale.

Japan’s inflation is still a lot lower than in the US and many other countries. Japan has been battling deflation for years. So, at a time when surging prices prevail in much of the world, Japan also..
Read More
Years ago, when inflation was hovering near zero, Bank of Japan Gov. Haruhiko Kuroda set an inflation target of 2%. Now, inflation in Japan is about 3%. Kuroda has said Japan needs to keep interest rates ultralow to support a fragile recovery from the pandemic.

Years ago, when inflation was hovering near zero, Bank of Japan Gov. Haruhiko Kuroda set an inflation target of 2%. Now, inflation in Japan is about 3%. Kuroda has said Japan needs to keep interest r..
Read More
The widening gap between interest rates means that the dollar's value has risen sharply as investors seek higher yields and a “safe haven". The heavy selling of yen for dollars has left the dollar at its highest level against the yen in three decades, now at about 150 yen.
The widening gap between interest rates means that the dollar's value has risen sharply as investors seek higher yields and a “safe haven". The heavy selling of yen for dollars has left the dollar at..
Read More
BoJ has quietly cut back on some of its asset purchases and doubts are growing about its stance of sticking to a negative benchmark interest rate, according Nomura. But no one is expecting quick drastic change.

BoJ has quietly cut back on some of its asset purchases and doubts are growing about its stance of sticking to a negative benchmark interest rate, according Nomura. But no one is expecting quick dras..
Read More
Nomura analyst suggests the end of Kuroda’s second five-year term, which comes in April, could offer an opportunity for gradual change.
Nomura analyst suggests the end of Kuroda’s second five-year term, which comes in April, could offer an opportunity for gradual change.
"Raising interest rates will do nothing to solve Japan's serious, long-term challenges, such as a shrinking and aging population, the main reason its economy is growing so slowly. I think the BoJ is doing exactly the right thing,” Bill Mitchell, a professor of economics at the University of Newcastle in Australia said. (Text: AP)
"Raising interest rates will do nothing to solve Japan's serious, long-term challenges, such as a shrinking and aging population, the main reason its economy is growing so slowly. I think the BoJ is ..
Read More


For some reason, while being around a minute longer than the Japanese version, it has far less gameplay footage. Instead, it spends the entire running time on a father child support group virtually with Ben Stiller disguised as Kratos.

FAQs:

  1. Does Kratos appear in God of War: Ragnarok?
    Just over a week before the release of the highly anticipated God of War: Ragnarök, Atreus and Kratos continue their journey through the Norse realms to grow closer as father and son.
  2. Is Kratos a God?
    Kratos, the demigod son of Zeus and a Spartan mortal, is a formidable warrior and the titular God of War.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App
for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › News › International › US News › “God of War Ragnarök”: New Japanese promos mislead about game
Text Size:AAA
Success
This article has been saved

*

+