Coca Cola unveils game-changing reverse vending machines that could transform how we think about trash

Coca-Cola India started a cool new project with "reverse vending machines" that collect empty plastic bottles. These machines are being used in East India, especially in Puri city. All you need to do is put in an empty Coca-Cola bottle and the machine crushes and stores it, according to the MediaBrief report.

There’s also a mobile app that gives you reward points every time you deposit a bottle. These points can be utilized to get rebates on items of Coca-Cola. Each RVM can hold up to 800 bottles before it gets emptied.

Recycling converts the used bottles into bags, clothes or refurbished coke bottles . This helps reduce the huge plastic waste problem in the world by getting people to take part. Coca-Cola has often been called the biggest plastic polluter in the world, so this is a much-needed step. Reducing plastic waste is super important to keep people healthy and protect wildlife and nature, as stated in the reports


Coca-Cola is working with a company called Biocrux India which makes the machines and can monitor them remotely. The goal is to raise awareness about India's plastic problem and make people act. Puri has seen successful public engagement projects before, like during big festivals.

Even though this project is a good initiative, Coca-Cola still needs to do more globally to stop plastic pollution. Rajesh Ayapilla from Coca-Cola India said this project helps people take simple steps to recycle daily. Abhimanyu Behera, an officer in Puri, said such ideas inspire other cities and improve civic responsibility, according to the reports.

FAQs

Q1. What is a reverse vending machine by Coca-Cola?
A machine that collects empty plastic bottles and gives users reward points.

Q2. Where are Coca-Cola’s reverse vending machines installed in India?
They are placed in Puri city, Orrisa.