Chipotle offers BOGO deal for tattooed customers on Friday the 13th, launches new Adobo Ranch dip

Chipotle launches tattoo-inspired BOGO promotion

Chipotle Mexican Grill is offering a buy-one-get-one (BOGO) entrée deal on Friday, June 13, from 3 p.m. to 4 p.m. local time for customers who are “tatted like a Chipotle bag.” The promotion applies to all forms of tattoos, including permanent, temporary, or hand-drawn artwork.

According to the company, the campaign was inspired by online memes comparing heavily tattooed individuals to the signature line-drawing style on Chipotle’s takeout bags. The limited-time BOGO deal will be available at participating Chipotle locations nationwide.

Also read: National Burrito Day: Here's what Chipotle Mexican Grill is offering to its members on this auspicious occasion


In addition to the promotion, Chipotle is releasing a new collection of 13 temporary tattoo designs. The artwork draws from recognizable elements of the brand, including its ingredients, iconic black forks, and slogans such as “Chipotle is my life.”

Stephanie Perdue, Vice President of Brand Marketing, stated, “On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle's takeout bags. Fans who aren't ready to embark on their permanent tattoo journey can try out our 13 new temporary designs and enjoy a BOGO entrée.”

Thirteen Chipotle locations across the US will distribute flash tattoo sheets during the one-hour BOGO window, while supplies last. Locations include cities such as New York, Los Angeles, Chicago, Miami, Denver, and San Francisco.

Chipotle introduces new Adobo Ranch dip nationwide

Chipotle has announced the launch of a new Adobo Ranch dip, marking the brand’s first new dip offering since the introduction of Queso Blanco in February 2020. The Adobo Ranch dip will be available at all Chipotle restaurants in the US and Canada starting June 17.

Also read: Chipotle announces new item as limited-time offering across North America and Europe; check what the special dish is

Made with real ingredients, the dip features a blend of adobo pepper, sour cream, herbs, and spices, offering what Chipotle describes as a “smoky, spicy twist” on traditional ranch.

Chipotle Rewards members will receive early access to a free side of the new dip on launch day. To qualify, customers must be enrolled in the Chipotle Rewards program by 11 p.m. local time on Monday, June 16. Additionally, new Rewards members will also receive a complimentary serving of guacamole.

The introduction of the Adobo Ranch dip and the Friday the 13th promotion are part of Chipotle’s ongoing efforts to engage with customers through brand-inspired experiences and new product offerings.