Calvin Klein names BTS fame Jung Kook as its global ambassador

Calvin Klein has selected Jung Kook, a member of the popular music group BTS, to serve as the global brand ambassador for Calvin Klein Jeans and Underwear. In his first campaign for the brand, Jung Kook models Calvin Klein's spring 2023 collections in a series of photos captured by Park Jong Ha. The campaign showcases several new styles - such as the '90s Straight denim, Oversized Denim Jacket, Relaxed Fit Denim Shirt, and Relaxed Fit Tee and many more.

According to Jonathan Bottomley, who is the global chief marketing officer of Calvin Klein, the brand takes pride in finding influential individuals whose values and cultural impact align with their own. Jung Kook is a globally recognized artist with a unique talent for connecting with audiences worldwide through his music and fashion sense. Calvin Klein is fortunate and thrilled to have him as a member of their team.




Jung Kook expressed his excitement for being selected as the latest global ambassador for Calvin Klein, saying that he has been a long-time admirer of the brand. He believes that the partnership is significant, given the alignment of Calvin Klein's heritage and values with his own. As a musician, he sees this collaboration as an opportunity to communicate with his fans globally in a fresh and innovative way. Jung Kook is thrilled for people to witness a different side of him in the upcoming campaign for the brand.

Calvin Klein's global launch for the campaign, directed and photographed by Mert Alas and Marcus Piggott, is scheduled for Tuesday. Alongside Jung Kook, the campaign also features a diverse lineup of talent, including Jennie Kim from Blackpink, Kendall Jenner, FKA Twigs, Michael B. Jordan, and Aaron Taylor-Johnson, for its spring collection.

FAQs

1. What was the debut album of BTS?
   "Dark & Wild"
2. When was BTS formed?
   2010