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City Chevrolet, the dealership that launched Hall of Fame team owner Rick Hendrick's career, sat just three miles up the road from the unveiling with a car lot full of street-legal Camaros. If the Next Gen works, viewers will watch a race then head to their nearest dealership to buy a car. “That's always been an important part of the sport, an important part of NASCAR, `Win on Sunday, sell on Monday,' said Mark Rushbrook, global director at Ford Performance Motorsports.

There is no spending cap in NASCAR and the deep-pocketed teams win races because they have the resources that small teams do not. The Next Gen is designed to create parity and give the little guys a fighting chance on the track. Single-source manufacturers will build the chassis, provide parts and supply the carbon composite bodies for the first time in NASCAR's 73-year history. It means all the parts and pieces will come from the same vendors and each team can have only seven cars at a time instead of an unlimited fleet.

The Next Gen is supposed to make the racing better throughout the field based on changes to how the car is built. The car is designed to give drivers greater control and put an emphasis back on race strategy, team personnel and vehicle setup. The symmetric body shape significantly reduces side-force, which in theory should make the cars harder to drive through corners, NASCAR's current car is offset, not symmetric. The composite body is designed to minimise in-race damage that would otherwise affect handling and lead to further incidents that could alter a race.

The look of the car puts the “stock back in stock car,'' noted NASCAR President Steve Phelps, who had promised to deliver that to race fans. But the Next Gen also added modern upgrades that are found on today's street cars, rack-and-pinion steering, independent rear suspension, bigger wheels and upgraded connectivity to allow for an in-car camera in every vehicle. There is also the ability to adapt as technology changes. That's critical as NASCAR tries to lure a new manufacturer to join Chevrolet, Ford and Toyota.