Bed Bath & Beyond returns from bankruptcy with new look, same beloved coupons - first store to open here

Bed Bath & Beyond is making a comeback with a new name, and it’s bringing its famous coupons with it, as per a report.

Bed Bath & Beyond Home Makes Its Debut in Nashville

More than two years after filing for bankruptcy and closing over 230 stores, the once-iconic home goods retailer is opening its doors again, this time with a fresh identity and a more community-focused format, according to a Today report.

The first new store under the updated name "Bed Bath & Beyond Home" officially opens on August 8 in Nashville, Tennessee, according to a press release from its parent company, The Brand House Collective, Inc., as reported by Today.


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Amy Sullivan, CEO of The Brand House Collective, said that, “We are proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” as quoted in the report.

The CEO added that, “This isn’t just a store, it’s a fresh start for a brand that means something special to so many families," as quoted by Today.

The new concept moves away from large-format retail toward smaller, neighborhood-style stores designed to better serve local communities, as per the report.

The relaunch follows a strategic partnership formed in late 2024 between The Brand House Collective, formerly known as Kirkland’s, Inc. and Beyond Inc., which took over the Bed Bath & Beyond brand after Overstock.com acquired it in 2023, as reported by Today. The Brand House Collective had said in October last year that it had planned to launch a series of smaller-format "neighborhood" Bed Bath & Beyond stores across the United States, as reported by Today.

The store opening will be the retailer's first brick-and-mortar store since 2023, when Bed Bath & Beyond filed for bankruptcy and closed its stores, which were later turned into an online retailer when Overstock.com bought Bed Bath & Beyond in 2023, according to the report.

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Iconic Bed Bath & Beyond Coupons Are Back

The Brand House Collective even revealed that as part of the grand opening celebration at the new Nashville store, it would bring back the famous Bed Bath & Beyond coupon, according to the report. The firm even encouraged customers to bring in their “legacy” Bed Bath & Beyond coupons and added that new coupons would also be available, as reported by Today.

Grand Opening Giveaway: Free Mattress for First 25 Customers

The firm also shared an exciting offer for customers, saying that the first 25 customers who make a purchase at the Nashville store will also receive The Beyond Bed, which is a 10-inch memory foam queen-size mattress, regularly priced at $226.99, according to the report.

FAQs

Is Bed Bath & Beyond really back?
Yes. The brand has returned under the new name Bed Bath & Beyond Home, with its first store reopening in Nashville, as per the Today report.

Are the old coupons still valid?
Yes. You can bring your legacy Bed Bath & Beyond coupons to the new store, and they’ll be accepted.