Barack Obama, Michelle Obama's company is behind Netflix's NBA series. Release date, details here

Barack Obama and Michelle Obama's production company will co-produce a Netflix series based on NBA. Netflix has announced that it would launch a sports series titled "Starting 5" that will showcase behind-the-scenes moments from the National Basketball Association games' 2023-2024 season, as per a Reuters report.

Set to premiere on October 9, the series will be produced by James' digital media company, Uninterrupted, in association with Barack and Michelle Obama's Higher Ground Productions and former NFL quarterback Peyton Manning's Omaha Productions, Reuters reported.

The new series will be divided in 10 parts and follow popular NBA stars Jimmy Butler, Anthony Edwards, LeBron James, Domantas Sabonis and Jayson Tatum.


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Netflix has been increasingly investing in sports content to drive up viewership and advertising revenue. Streaming services signed new content deals with World Wrestling Entertainment and National Football League this year, expanding its sports slate with live programming.

Netflix has had success with behind-the-scenes shows, such as the "Formula 1: Drive to Survive" documentary series that fueled the sport's global popularity.

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FAQs

Q1. When will 'Starting 5' release?
A1. Netflix will release "Starting 5".

Q2. When will 'Starting 5' release on Netflix?
A2. "Starting 5" is set to premiere on October 9.