Award-winning reggae artist Fiji, known for Hawaiian and Polynesian hits, dies at 55

Prominent voice in Polynesian reggae and Hawaiian music passes away at 55

George Brooks Veikoso, professionally known as Fiji, died Wednesday at the age of 55. The Fijian-born recording artist passed away in his home country of Fiji while surrounded by family members.

Fiji was a widely respected figure in the Hawaiian and Polynesian reggae music scenes, where he worked as a vocalist, songwriter, producer, and mentor.


Also read: Beloved Brazilian singer Preta Gil dies of cancer days before returning home from US

Born on May 10, 1970, Veikoso was raised in Fiji and began singing in church during his early years. He relocated to Hawaii in 1987 and released his debut album, Evolution, in 1994. His popularity increased with hit singles such as “Lia,” “Symphony of Love,” “Nasty,” and “Good Thing.”

The release of his 1996 album Born & Raised marked a major milestone in his career. The album achieved commercial success and significantly raised his profile in the music industry.

Over the years, Fiji performed throughout the Pacific region and the U.S. West Coast. He was a frequent headliner at Hawaii’s annual Birthday Bash concerts, performing alongside groups like Kapena. His live performances were known for integrating cultural elements such as indigenous dancers and traditional Fijian drummers.

In 1998, Fiji received two Na Hoku Hanohano Awards: Male Vocalist of the Year and Favorite Entertainer of the Year. He was later honored with the Best Pacific International Artist Award at the 2014 Pacific Music Awards.

In 2021, Fiji was recognized with a Lifetime Achievement Award for his contributions to the Polynesian reggae genre.

In 2023, he hosted a two-day concert event titled FIJI HOMECOMING in Fiji. The event featured fellow Hawaii artists J Boog, Josh Tatofi, and Maoli, and drew large crowds.

Also read: Ozzy Osbourne Cause of Death: Black Sabbath lead singer dies at 76. See family's complete statement

Fiji's career spanned more than three decades, with sustained influence on the evolution of Polynesian and Hawaiian reggae music.