Apple’s iPhone 17 launch may spark stock sell-off! What every investor needs to know today

iPhone 17 launch 2025: Apple is gearing up to unveil its next-generation iPhones next month, but the stock might not get the usual boost that comes with a big product reveal. Instead, a Wall Street analyst is cautioning that the iPhone 17 launch could lead to a short-term sell-off in Apple shares, as per a report.

What to Expect From the New iPhone 17 Series

BofA Securities analyst Wamsi Mohan said on Monday that expectations for the new iPhone lineup, potentially to be announced on September 9, remain relatively muted, according to the Investor’s Business Daily report. Leaks suggest that the iPhone 17 series will bring only incremental upgrades, with the most notable change being a new superthin model reportedly called the iPhone Air, as per the report.

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Why Apple Stock May Drop After iPhone 17's Launch

While Mohan maintains a "Buy" rating on Apple stock and a price target of $250, he warned that investors could sell shares following the product event, as reported by Investor’s Business Daily. Mohan wrote in a client note that, "These events have traditionally been sell-the-news events," which is based on the old Wall Street saying of "Buy the rumor, sell the news," as reported by Investor’s Business Daily.

The analyst pointed out that Apple’s stock has often pulled back in the days following an iPhone event, but recovered within one to two months, according to the report. He said that, "Past events have seen the stock pull back after the event, only to recover 30-60 days post event," as quoted in the report.

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What Could Boost Apple Stock Post iPhone 17 Launch

However, Mohan also highlighted that, "If Apple surprises with a compelling demo of Apple Intelligence/third-party integrations or with any unexpected price increases, the stock may fare better than past events," as quoted by Investor’s Business Daily.

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Apple’s AI Plans: Siri Upgrade with Google’s Gemini Technology

Meanwhile, there’s growing anticipation around Apple’s artificial intelligence strategy, after Bloomberg reported that the tech giant is exploring the idea of using Google's Gemini artificial intelligence technology to revamp its Siri voice assistant, as reported by Investor’s Business Daily. The new AI-enabled Siri is planned to be launched next year, according to the report.

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What Analysts Think About Apple-Google AI Collaboration

Evercore ISI analyst Amit Daryanani, who has rated Apple stock as Outperform with a price target of $250, highlighted that, "We believe an Apple-Google partnership to revamp Siri would be well received given concerns around Apple falling behind competitors in regards to AI," as quoted in the report. Daryanani added that, "While we think Apple could develop its own upgrade internally, a Gemini-powered upgrade to Siri would accelerate Gen AI adoption and allow for maintaining a less capital-intensive approach to AI," as quoted in the Investor’s Business Daily report.

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FAQs

When will Apple launch the iPhone 17?
Apple is expected to launch the iPhone 17 on September 9, as per the Investor’s Business Daily report.

Why is the AI upgrade important for Apple?
It could help Apple catch up with competitors who are leading in AI technology.