Apple March Event 2026: Date, time and how to watch in the US and UK

Apple March Event 2026: Apple is all set for its next major round of product announcements this March 2026. There's, however, some twist this time around; instead of its usual livestream keynote, the tech giant is hosting a “special Apple Experience” for invited media in several global cities. Apple enthusiasts around the world will still be able to follow the updates as Apple shares them online throughout the day.

The company plans to share announcements through written updates, images and short videos published online as the event unfolds.

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When is the Apple March Event, and what time does it start?

Apple confirmed that the sessions will begin at 9 a.m. Eastern Time on March 4 2026. As the event is being followed globally, the start time varies depending on the region. The event begins at 9 a.m. Eastern Time and will take place across three major cities — New York, London and Shanghai — where invited members of the press will attend in person.

In the United Kingdom, updates will begin appearing around 2 p.m. GMT. Viewers in Central Europe can expect announcements starting at 3 p.m. CET. In India, the event corresponds to 7:30 p.m. IST, while audiences in China will see updates beginning at 9 p.m. CST, as per a report by The Mac Observer.

These time conversions reflect when the press sessions are scheduled to begin.

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Where can you watch the Apple March Event updates?

Since Apple is not holding a traditional livestream presentation, viewers will need to follow the announcements online as they are published.

The company will release official details, product images and information through its Newsroom page and social media accounts throughout the day. Instead of a single broadcast, the announcements will appear gradually as Apple reveals each product, as per a report by The Mac Observer.

Tech outlets will also publish summaries and analysis shortly after Apple posts its updates, allowing audiences around the world to keep track of the news in real time.

What to expect from the Apple March event?

Reports suggest that Apple may introduce several new devices across early March, with the March 4 sessions expected to highlight a range of hardware updates.

Among the products rumored for announcement are a more affordable MacBook that could use an A18-series chip and a new iPhone 17e designed for the mid-range smartphone market.

Other expected updates include refreshed MacBook Air and MacBook Pro models, along with updated versions of the iPad Air and the entry-level iPad, as per a report by The Mac Observer.

There are also indications that Apple could reveal changes to the Mac Studio and Studio Display lineup. Most of these announcements are expected to appear as written posts or short videos rather than as part of a continuous presentation, marking a different approach from Apple’s usual keynote-style events.

FAQs

Will Apple livestream the March 4 event?
No. Apple is not hosting a public keynote livestream. Updates will appear on the company’s Newsroom page and social media instead.

What time does the Apple March event start globally?
The event begins at 9 a.m. ET, which is 2 p.m. in the UK, 3 p.m. in Central Europe, 7:30 p.m. in India and 9 p.m. in China.