Apple MacBook Air M4 launched. Price, features, key specifications are here

Apple on Wednesday unveiled new MacBook Air models, which run on the M4 chip, bringing Apple Intelligence features at a lower price point, as the company looks to persuade customers to upgrade their devices and spur sales, as per a report.

The base model of the new laptops will be priced at $999, which is $100 cheaper than the outgoing generation of the devices. Pre-orders will begin on Wednesday and the devices would be available in-store from March 12, Reuters reported.

Also Read: Apple introduces Mac Studio with M4 chip & the new M3 Ultra. Know about the price & specs here



The introduction of artificial intelligence-enabled personal computers is expected to help drive a recovery in the PC market this year after a post-pandemic slump.


Apple's Mac sales hit $8.99 billion in the holiday quarter, above analysts' estimate of $7.96 billion, according to data complied by LSEG.


Earlier on March 4, Apple had launched new versions of its mid-priced iPad Air, with an M3 chip and advanced artificial intelligence capabilities, as it looks to attract customers into upgrading their devices.

FAQs

Q1. What is the price of new Apple MacBook laptops?
A1. Apple MacBook's base model of the new laptops will be priced at $999, which is $100 cheaper than the outgoing generation of the devices.


Q2. What are sales figures of Apple Mac?
A2. Apple's Mac sales hit $8.99 billion in the holiday quarter, above analysts' estimate of $7.96 billion, according to data complied by LSEG.