Apple iPhone 17 launch date, time, live streaming: Where and how to watch on TV?

Apple said on Tuesday it would host its annual fall event on September 9, when the company is expected to unveil new iPhones, watches and other devices. The event will be held at the Steve Jobs Theater in Apple Park and serve as a showcase of the company's efforts to integrate artificial intelligence into its devices.

It will be closely watched by investors worried about the company ceding ground to faster-moving rivals in the race to deploy AI technology. The announcement comes as Apple faces pressure from tariffs imposed on U.S. imports from countries including its production hubs of China and India.

Apple iPhone 17 Launch Live

Apple event will be watched online on September 9 at 1 PM (EDT). Tune in at apple.com or on the Apple TV app.

Apple Launch 2025

Media reports have said Apple will also unveil a slimmer version of its latest iPhone, possibly branded as the iPhone Air, echoing its iPad Air and MacBook Air lines. The company is also expected to showcase new entry-level, high-end Apple Watches, upgraded iPad Pros and a faster version of the Vision Pro headset.

The Cupertino, US-headquartered Apple recently reported revenue records in over two dozen markets, including India, in the June quarter earnings that topped street expectations, but CEO Tim Cook had called out the 'evolving' tariff situation and estimated September-quarter tariff costs at about USD 1.1 billion.

During Q3 FY2025 earnings, Cook had also spoken of opening new stores in India and the UAE later this year.

He had said the company saw iPhone growth in every geographic segment and double-digit growth in emerging markets, including India, the Middle East, South Asia, and Brazil.

For the June quarter, the tech giant reported revenue of USD 94.04 billion, the 10 per cent year-on-year growth topping Wall Street expectations, while net profit came in at USD 23.42 billion, up 9.2 per cent year-on-year.

FAQs

Q1. Who is Apple CEO?
A1. Apple CEO is Tim Cook.

Q2. How was Apple's performance in Q3 FY2025?
A2. During Q3 FY2025 earnings, Cook had also spoken of opening new stores in India and the UAE later this year. He had said the company saw iPhone growth in every geographic segment and double-digit growth in emerging markets, including India, the Middle East, South Asia, and Brazil.