Apple event time today: What time is iPhone 17, Apple Watch event on September 9?

Apple on Tuesday is unveiling its next line-up of iPhones amid a global trade war that's added a potential price increase to the usual intrigue surrounding the annual evolution of the company's marquee product. If Apple follows the same naming scheme since the product's 2007 debut, the new models will be called the iPhone 17. But the Cupertino, California, company recently deviated from tradition with its naming formula for the iPhone operating system. When the next version of its iOS system was previewed at its developers conference in June, Apple revealed the free update will be called iOS 26 in reference to the upcoming year — a marketing technique that automakers have embraced for decades.

Apple Event Today Time

Apple event time today is scheduled for 1 pm (EST) on Tuesday, September 9.


The new iPhones will be the first to be released since President Donald Trump returned to the White House and unleashed a barrage of tariffs, in what his administration says is an attempt to bring overseas manufacturing back to the US — a crusade that has thrust Apple CEO Tim Cook into the hot seat. Regardless, these new iPhones are still expected to be made in Apple's manufacturing hubs in China and India, much to the Trump administration's consternation.

Both Trump and U.S. Commerce Secretary Howard Lutnick have repeatedly insisted that iPhones be made in the U.S. instead of overseas. It's an unrealistic demand that analysts say would take years to pull off and would result in a doubling, or even a tripling, of the iPhone's current average price of about $1,000.

Apple iPhone 17 Price Prediction

Since 2020, Apple has charged $800 for its basic iPhone and $1,200 for its top offering, but analysts now believe the company may raise prices by $50 to $100 on some of the new models. If Apple does announce price increases, it will come just weeks after Google held steady on prices for its new Pixel smartphones.

Whatever Apple ends up charging for the next iPhone, the new line-up isn't expected to be much different from last year's model — the first to be designed for a wide range of new artificial intelligence features.

FAQs

Q1. When is Apple iPhone 17 event today?
A1. Apple iPhone event time today is scheduled for 1 pm (EST) on Tuesday, September 9.

Q2. What could be Apple iPhone 17 price?
A2. Since 2020, Apple has charged $800 for its basic iPhone and $1,200 for its top offering, but analysts now believe the company may raise prices by $50 to $100 on some of the new models. If Apple does announce price increases, it will come just weeks after Google held steady on prices for its new Pixel smartphones. Whatever Apple ends up charging for the next iPhone, the new line-up isn't expected to be much different from last year's model — the first to be designed for a wide range of new artificial intelligence features.