Apple event 2023: Date, time, new product, where to watch live streaming

The much-awaited Apple event will be held on Apple’s campus at the Steve Jobs Theater in Cupertino. Though the company has not announced any date, presenters are expected to unveil the new iPhone 15 lineup and the new Apple Watches. These iPhones will be available for preorder on Friday after the event and will be delivered a week later.

Apple is gearing up for the launch of its iPhone 15 lineup amidst a recent slump in sales that has persisted for three consecutive quarters. The company's management has signaled the possibility of another downturn in the current quarter. This prolonged period of slow sales has taken a toll on Apple's stock price, which has dipped by nearly 10% since mid-July, pushing its market value below the impressive $3 trillion threshold it achieved earlier in the summer.

To reinvigorate interest and boost sales, Apple is rumored to introduce several significant upgrades with the iPhone 15 Pro and Pro Max models. One notable improvement may come in the form of a periscope-style telephoto lens designed to enhance the quality of long-distance photos. The telephoto lens is expected to offer a 6x optical zoom, a notable advancement from the 3x optical zoom found in the iPhone 14 Pro and Pro Max. While it doesn't match the 10x optical zoom available in Samsung's premium Galaxy S22 Ultra, it's a substantial upgrade for Apple users.


Alongside camera enhancements, Apple is likely to raise the prices of the Pro and Pro Max models. The iPhone 14 Pro currently starts at $1,000, with the Pro Max beginning at $1,100. Analysts anticipate that the iPhone 15 versions of these models may cost an additional $100 to $200. This pricing strategy will test consumer willingness to pay more for high-end devices, especially considering the impact of post-pandemic inflation on household budgets.

The upcoming iPhone 15 launch represents a crucial moment for Apple as it seeks to reinvigorate sales and regain its footing in the fiercely competitive smartphone market.

Apple event 2023 Date and Time

The Apple event will be held Tuesday, September 12 at 1 p.m. ET or 10 a.m. PT.

Apple Event: Where to watch

Apple will livestream the event on its YouTube channel. It can also be watched on Apple TV App and website apple.com.

Apple event: rumors

It is rumored that iPhone 15 will have many new and exciting features. It is said that the USB-C port will replace the lightning post on the iPhone 15 and the iPhone 15 Plus. It is also said that the iPhone 15 Pro and 15 Pro Max will have titanium frames and an A17 processor.

FAQs:

Q1. Why is Apple event 2023 important?
A1. Presenters unveil new products at Apple events every year. It is rumored that the company will unveil iPhone 15 this year.

Q2. Where and when will Apple event 2023 be held?
A2. The Apple event will be held on the Apple campus at the Steve Jobs Theater in Cupertino on Tuesday at 1 p.m. ET or 10 a.m. PT.