Apple bets on thin iPhone 17 Air while Samsung set to unleash giant 12.4-inch Galaxy Z Roll

The long-standing rivalry between Apple and Samsung is preparing to heat up this September, with both tech giants getting ready for dramatically different visions of the future. While Apple is reducing things down with its thinnest device ever, Samsung is extending the possibilities with a rollable phone screen that unfolds into a tablet-sized display.

Apple’s iPhone 17 Air

At its “Awe-Dropping” event on September 9, Apple is anticipated to limelight the iPhone 17 Air, a model expected to impress with its great thinness. Reports say that it may measure as little as 5.5 mm thick, setting a new record for the slimmest iPhone in history.

Key expectations include:

• Design: Crafted with a lightweight titanium or aluminum frame, with a 6.6-inch OLED screen.
• Performance: Powered by Apple’s new A19 chip, combined with up to 12 GB RAM.
• Cameras: A simplified system, one 48-MP rear lens and a sharper 24-MP selfie camera.
• Battery: A compact 2,800 mAh unit, smaller than the Pro models, but likely supported by Apple’s efficiency-first hardware and software integration.
• Price & Launch: Rumored to be around $899, with preorders opening in mid-September and shipping later in the month.

Instead of chasing raw specs, Apple appears aimed on design minimalism and comfort in hand, targeting users who prefer elegance over excess.

Samsung’s Galaxy Z Roll

Samsung, meanwhile, is getting ready to show up what could be its boldest smartphone concept yet—the Galaxy Z Roll. Unlike traditional foldables, this device would feature a rollable display that extends to 12.4 inches, particularly transforming a phone into a tablet without hinges or visible creases.

Rumoured highlights based on leaks and industry chatter:

• Display: Flexible OLED panel that unrolls seamlessly.
• Form Factor: Compact when closed, expansive full tablet when extended.
• Release Window: Could debut late 2025 or early 2026, though leaks suggest Samsung may tease in its September 4 Unpacked event.
• Market Position: Positioned as a flagship for innovation, complementing the existing Galaxy Fold and Flip lineup.

The Z Roll signals Samsung’s intent to push the lead in futuristic form elements, betting that bigger displays and versatile usability will win over early adopters.

FAQs:

Q1. When is Apple’s next event?
Apple’s event is scheduled for September 9, 2025.

Q2. What is the iPhone 17 Air?
It’s Apple’s upcoming ultra-thin iPhone model, designed to be the thinnest in the company’s history.