Amazon Prime Video to jump on to US election 2024 bandwagon with veteran anchor Brian Williams? Details here

Amazon Prime Video is holding advanced talks with senior MSNBC and NBC News anchor Brian Williams to host a US election 2024 special program on the OTT platform, as per a report.

If talks between Amazon Prime Video and Williams are materialized then it will be the OTT giant's first-of-its-kind venture into news segment that too during the hotly contested US Presidential Elections 2024. Williams will be mandated to host an unbiased debate and discussion on issues regarding the Kamala Harris and Donald Trump's presidential race to the White House, Variety reported.

Earlier in July, Amazon, along with Walt Disney's ESPN and Comcast-owned NBCUniversal clinched the rights to carry National Basketball Association games in an 11-year deal valued at $77 billion. The NBA adds to Prime Video's growing roster of live sports offerings, which include NFL and NASCAR in 2025.


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Amazon has exceeded its goal of attracting $1.8 billion in ad-spending commitments on its video-streaming services for next year, The Information reported on Thursday citing a person with direct knowledge of the company's ad sales efforts.

Advertisers negotiate large TV and streaming ad commitments for the coming 12 months in the upfront ad market, which recently concluded for 2024.

The spending commitments include ads on Prime Video and Amazon's live sports telecasts, such as the National Football League's Thursday Night Football games, the report said.

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The e-commerce giant is betting it can keep its ad revenue growth going by investing in streaming TV and capturing a meaningful share of ad budgets, especially as they increasingly shift toward streaming-video services.

FAQs

Q1. Who is Brian Williams?
A1. Brian Williams is a veteran news host of MSNBC and NBC News.

Q2. What do we know about Amazon-NBA deal?
A2. Earlier in July, Amazon, along with Walt Disney's ESPN and Comcast-owned NBCUniversal clinched the rights to carry National Basketball Association games in an 11-year deal valued at $77 billion. The NBA adds to Prime Video's growing roster of live sports offerings, which include NFL and NASCAR in 2025.