Amazon Prime Day sale October 2026: Best Prime Day deals on tech, fitness trackers and more - here’s when new discounts drop

Amazon's October Prime Day is here. Offering shoppers multiple opportunities throughout the day to find new discounts.

The 48-hour Prime Big Deal Days event runs from October 6 through October 7, with Amazon adding new “Today’s Big Deals” three times a day. The sale is available exclusively to Prime members and features thousands of products across categories including technology, home, beauty, kitchen, fashion and seasonal items.

For shoppers following the sale, the timing of the new deal drops is one of the key details to know.

Amazon Prime Day 2026 Deals Drop Three Times Daily

Amazon is releasing new “Today’s Big Deals” at 3 a.m., 11 a.m. and 4 p.m. EDT during the October event.

The deals available at the beginning of Prime Big Deal Days are not the only offers featured during the sale. New products and discounts are being added at the three scheduled times each day.

The event includes everyday products along with seasonal items and holiday gifts.

October Prime Day Runs for 48 Hours

Prime Big Deal Days began on October 6 and runs through October 7.

The October sale includes thousands of discounted products, with deals covering technology, household products, beauty, kitchen items, fashion and other categories.

The event also includes limited-time promotions that are available while supplies last. Amazon is offering 'Lightning Deals' as part of Prime Big Deal Days, featuring limited quantities of selected products for short periods.

Amazon October Prime Day Has Major Tech Deals

Technology is one of the major categories featured during the October Prime Day sale.

Among the featured discounts are deals on earbuds, headphones, smartwatches and fitness trackers. Some of the highlighted offers include 20% off Apple AirPods 3 and 50% off the Google Pixel Watch 3.

Other technology deals include discounts on Amazon Echo smart speakers, Beats headphones and earbuds, Google smartphones and smartwatches, and Ring smart security cameras.

The tech selection also includes televisions and other personal technology.

Best Prime Day Deals: Holiday and Seasonal Products Are Part of the Sale

Amazon’s October event also has a focus on seasonal shopping.

The sale features products such as toys, gift cards, beauty sets, personal technology, Advent calendars and themed decor. Halloween-related products are also included, with deals covering costumes, accessories, candy, decorations and party supplies.

The event also features products for seasonal hosting and game-day gatherings.

When Do Amazon Prime Day Deals Drop

Amazon’s new “Today’s Big Deals” are scheduled to arrive three times each day at 3 a.m., 11 a.m. and 4 p.m. EDT.

Prime Big Deal Days continues through October 7, giving Prime members access to the selection of offers during the 48-hour event. Limited-time deals and Lightning Deals remain available while supplies last.