Malton Brewery's Yorkshire Pudding beer secures contract with Aldi on Channel 4's TV show

Malton Brewery's Yorkshire Pudding beer won the round in the last episode of Aldi's Next Big Thing. The judge, Julie Ashfield, shared that the innovation and love of the product won her over.

Agencies
For Malton Brewery, last night turned into a massive success after they secured a major contract on the popular TV show.

Malton Brewery will be Aldi's Next Big Thing

On the November 24 episode of Channel 4's famous TV show, Malton Brewery competed against various products to be the 'Next Big Thing.'

The Brewery is based in Malton at a Navigation Wharf. It is run by the father and son duo, who also pitched the product on the show.

Howard Kinder, the father, shared his feelings that they are delighted to be a part of Aldi. He added that along with winning at the Aldi's show, he is also happy because he will continue working with his son.

The Yorkshire Pudding beer

The quirky beverage came out in 2019. The father-son duo said they got inspired by the original Yorkshire Pudding recipe. Now, each bottle is brewed with half a Yorkshire Pudding, and that's what makes their beer extra soft, smooth and creamy.

Grin & Beer It! Oktoberfest Is Back After 2 Years
1/10

After a gap of two years of pandemic cancellations, the beer is finally flowing at Munich’s world-famous Oktoberfest. The 16-day festival is all about bicep-challenging beer mugs, fat-dripping pork knuckles, women in cleavage-baring traditional dresses and men in leather shorts. Interestingly, this starts in September and ends in October. (Image: AP, Reuters)

After a gap of two years of pandemic cancellations, the beer is finally flowing at Munich’s world-famous Oktoberfest. The 16-day festival is all about bicep-challenging beer mugs, fat-dripping pork k..
Read More

With three knocks of a hammer and the traditional cry of “o’zapft is”, Mayor Dieter Reiter inserted the tap in the first keg on September 17, officially opening the festivities after a two-year-long hiatus due to Covid-19. This festival will end on October 3. (Image: AP)

With three knocks of a hammer and the traditional cry of “o’zapft is”, Mayor Dieter Reiter inserted the tap in the first keg on September 17, officially opening the festivities after a two-year-long ..
Read More

Having its history tied to southeast Germany, Oktoberfest has been adopted by communities all across the world. The festival first took place on October 12, 1980, in celebration of the marriage of the crown prince of Bavaria, who later became King Louis I, to Princess Therese von Sachsen-Hildburghausen. (Image: AP)

Having its history tied to southeast Germany, Oktoberfest has been adopted by communities all across the world. The festival first took place on October 12, 1980, in celebration of the marriage of th..
Read More

Being one of the largest festivals, Oktoberfest features a traveling fun fair, amusement rides, foot-tapping music, performers in folk costumes and of course overflowing beer. During this festival, around 2 million gallons of beer is consumed. (Image: AP)

Being one of the largest festivals, Oktoberfest features a traveling fun fair, amusement rides, foot-tapping music, performers in folk costumes and of course overflowing beer. During this festival, a..
Read More

Over the years Oktoberfest has become a global phenomenon with celebrations taking place in different parts of the world. The beer festival is also celebrated in Canada, Australia, Brazil, US, China, Argentina, etc. (Image: iStock)

Over the years Oktoberfest has become a global phenomenon with celebrations taking place in different parts of the world. The beer festival is also celebrated in Canada, Australia, Brazil, US, China,..
Read More

Given that Oktoberfest is a celebration of Bavarian traditions, the only beer you’ll find during the festival is brewed within the city of Munich. Therefore, the beers that fit this criteria are considered Oktoberfest Beers. (Image: Reuters)

Given that Oktoberfest is a celebration of Bavarian traditions, the only beer you’ll find during the festival is brewed within the city of Munich. Therefore, the beers that fit this criteria are cons..
Read More

In its 204-year-long history, Oktoberfest has only been cancelled 24 times. Earlier, the beer festival was mostly cancelled due to war and cholera epidemics. (Image: iStock)

In its 204-year-long history, Oktoberfest has only been cancelled 24 times. Earlier, the beer festival was mostly cancelled due to war and cholera epidemics. (Image: iStock)

Did you know that the beer that is used in the Oktoberfest is brewed specially? This is why one mug of beer at this festival is equal to 8 shots of Schnapps (an alcoholic beverage that include brandies, herbal liqueurs, infusions and flavoured liqueurs). (Image: AP)

Did you know that the beer that is used in the Oktoberfest is brewed specially? This is why one mug of beer at this festival is equal to 8 shots of Schnapps (an alcoholic beverage that include brandi..
Read More

You might not consider the idea of bringing children to a massive beer festival, but the truth is that there are hundreds of children that attend Oktoberfest every year. This festival always has a special arrangement of ferris wheel, roller coaster, games and traditional Bavarian parades for children. (Image: Reuters)

You might not consider the idea of bringing children to a massive beer festival, but the truth is that there are hundreds of children that attend Oktoberfest every year. This festival always has a sp..
Read More

Did you know that beer mugs at Oktoberfest are popular souvenirs because guests love to take them home? In 2010, 130,000 beer mugs were confiscated and taken back to their owners. (Image: iStock)

Did you know that beer mugs at Oktoberfest are popular souvenirs because guests love to take them home? In 2010, 130,000 beer mugs were confiscated and taken back to their owners. (Image: iStock)


ADVERTISEMENT
Aldi's next big thing is getting various suppliers who compete over the Shelf space at Aldi. Aldi UK's managing director, Julie Ashfield, decides the winner of every round and offers space at every Aldi outlet in the country. The show is hosted by BBC Radio 4’s Anita Rani. Along with her, Eat Well for Less’s host Chris Bavin also hosts ‘The Next Big Thing.’

FAQs:

  1. When will Yorkshire Pudding beer be available in Aldi?
    The beer will be available from November 25.
  2. Who won the November 24 round of 'Next Big Thing?'
    Malton Brewery's Pudding Bear and Harry Specter's three-flavour chocolate bars won the round.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App
for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › News › International › UK News › Malton Brewery's Yorkshire Pudding beer secures contract with Aldi on Channel 4's TV show
Text Size:AAA
Success
This article has been saved

*

+