Hailey Bieber’s ‘brownie glazed lips’ invited netizens' furore. Here's why

The wife of singer Justin Bieber, Hailey Bieber is facing the heat from the critics for culturally appropriating particular makeup techniques preferred by Black and Latinas women since the 90s.

American model and media personality Hailey Bieber has been criticized for a TikTok video that appears to be appropriating culture. The video she shared last month shows her in a particular makeup technique long followed by Black, Latinas, and Brown women.

What is all about the video alleging Hailey Bieber of racism?

Hailey Bieber is wearing a brownish lip liner and a clean glossy lip treatment in the original video, which has garnered over 2.9 million views since August 23. The model who wore the lip combo taken from her brand Rhode asked the fans if they were ready for all the fall things, including glossy brownie lips.





This video stirred controversy as clear gloss and brown lip liner have been preferred chiefly by black and brown women for decades. Though her intention was not to claim the invention of the lip combo, her video did attract a barrage of comments from fans and several recreations of the look, crediting the model for inspiration.

What was the reaction of the critics?

As the trend started taking off, critics ridiculed the model for framing a beauty technique citing that the trend has started by a white celebrity. She was also criticized for creating a controversial video to sell her cosmetics.

FAQs

1. In which television series did Hailey make a guest appearance?
Ans. Hailey Bieber made a guest appearance in the American comedy TV series Dave in 2021.

2. Where did Hailey Bieber give her latest interview?
Ans. Hailey Bieber appeared recently in the Call Her Daddy podcast.