Ganni X Barbour: An ultimate fashion collaboration. Read in detail

Modern Scandinavian brand Ganni and UK heritage label Barbour have launched a flagship collaboration. The partnership includes jackets, coats, caps and skirts created from certified organic waxed cotton and certified recycled polyamide, fusing Ganni's unique style with Barbour's timeless functionality.

The collaboration consists of two sections. First, there is the ready-to-wear collection, which comprises nine timeless items bearing the instantly recognisable emblems of the firms.

And secondly, there is the Re-loved collection, which features revamped and repurposed pre-owned Barbour coats via Ganni's creative viewpoint. Consider collars with a statement, embroideries, patch pockets, and other colourful touches.


Wax For Life is a programme offered by Barbour that allows consumers to send in their cherished jackets to be mended and re-waxed to prolong the garment's life. When a customer's old Barbour jacket reaches the end of its life, the brand offers a coupon that may be used to purchase a new one.



Paul Wilkinson, Group Marketing Director & MD of Barbour USA, highlighted that extending the life of the brand's clothes has been essential to their business for over a century.

Ditte Reffstrup, the creative director of Ganni, noted that both brands have a deep commitment to responsibility and that they have collectively designed a collection that is really creative and full of contrast while remaining loyal to both brands' identities.

Ganni has a similar environmentally conscious philosophy. The brand has developed a peer-to-peer resale market where users are encouraged to acquire and sell pre-owned Ganni. In addition, the business offers a rental programme for people, who wish to update their wardrobes without purchasing anything new.

FAQs:

1. Where is Ganni based?
   Copenhagen, Denmark
2. What is Ganni's B corporation score?
   90.6, the highest for a fashion brand.