Burberry replaces Riccardo Tisci with English fashion designer Daniel Lee
Daniel Lee, who is amongst the most well-known young designers in the fashion business, has been hired as Burberry's chief creative officer.
By ET Spotlight Special |
Agencies
The 36-year-old Daniel Lee will start working for the British luxury fashion house on Monday after serving as creative director for the Italian brand Bottega Veneta. Daniel Lee will be in charge of Burberry's collections, including clothing for adults, girls, and kids.
English-born Daniel Lee, one of the youngest creative directors of a major brand, has previously worked for Maison Margiela, Balenciaga, and Donna Karan. He joined Céline in 2012, where, along with the then-creative director Phoebe Philo, he was credited with restoring the French Maison's reputation as a director of ready-to-wear design.
During his three years at Bottega Veneta, Daniel Lee also saw a subtle improvement in the fortunes of the Italian fashion house. Daniel Lee rose to fame, especially for the Pouch clutch, a favorite of celebrities, and the Cassette bag, which highlighted the brand's tradition of fine craftsmanship by extending its distinctive "intrecciato" weave.
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After serving as Burberry's chief creative officer for five years, Riccardo Tisci is replaced by Daniel Lee. As a designer, Riccardo Tisci oversaw several significant changes to the brand's identity when he was in charge, including the resurgence of the now-ubiquitous TB (Thomas Burberry) monogram.
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Frequently Asked Questions
Q1. What did Daniel Lee say about his new appointment? Daniel Lee expressed his pride in joining Burberry in a statement released on Wednesday.
Q2. What did the previous Chief Creative Officer, Tisci, say about his journey with Burberry? Tisci expressed his pride in his work at Burberry in a news release that the company shared. He remarked that Burberry is a truly remarkable place with a fantastic past and a fascinating future.