Amazon may have to pay £900 million as compensation to UK customers
Amazon's UK customers may be eligible to earn a portion of £900 million in compensation once a lawsuit is filed against the e-commerce giant.
By ET Spotlight Special |
Agencies
Amazon, the largest e-commerce corporation in the world, which began as an online bookshop, allegedly violated competition law, which led to higher prices for customers, according to the proposed claim.
Julie Hunter, an advocate for consumer rights, leads the claims that items sold on Amazon.co.uk and the Amazon app concealed better deals.
The "buy box" promoted offers account for over 80% of purchases completed on the website.
However, Julie Hunter claims that independent merchants are not included in the buy box even when they provide the same goods at a lower price or with better terms, violating EU and UK competition legislation.
According to Julie Hunter, Amazon used design tactics to manipulate consumer choice and steer users towards the benefits offered in its buy box. Most consumers, who trust Amazon and mistakenly believe it to be the best deal only consider and choose this featured offer.
Amazon will be sued to recover damages in the amount of £900 million before the Competition Appeal Tribunal in London. According to David Greene of the London Solicitors Litigation Association, determining the chance of success is challenging. He said giants like Amazon have the financial means to fight such lawsuits at all stages, including class certification.
FAQs
Who is qualified?
The claimant class includes all UK residents, who have made purchases on Amazon.co.uk or the Amazon mobile app since October 2016.
What is an opt-out collective-action claim?
Julie Hunter, an advocate for consumer rights, leads the claims that items sold on Amazon.co.uk and the Amazon app concealed better deals.
The "buy box" promoted offers account for over 80% of purchases completed on the website.
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However, Julie Hunter claims that independent merchants are not included in the buy box even when they provide the same goods at a lower price or with better terms, violating EU and UK competition legislation.
According to Julie Hunter, Amazon used design tactics to manipulate consumer choice and steer users towards the benefits offered in its buy box. Most consumers, who trust Amazon and mistakenly believe it to be the best deal only consider and choose this featured offer.
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Amazon will be sued to recover damages in the amount of £900 million before the Competition Appeal Tribunal in London. According to David Greene of the London Solicitors Litigation Association, determining the chance of success is challenging. He said giants like Amazon have the financial means to fight such lawsuits at all stages, including class certification.
FAQs
Who is qualified?
The claimant class includes all UK residents, who have made purchases on Amazon.co.uk or the Amazon mobile app since October 2016.
What is an opt-out collective-action claim?
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It means that the class action is being initiated on behalf of the impacted consumers, and they will not incur any costs or fees to participate.Download
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