A Happy New Year indeed! Morrisons cut price of 1,000 products across all UK stores

Morrisons has implemented widespread price reductions on more than 1,000 items in all 496 of its UK stores. The supermarket plans to slash prices on approximately 200 products by an average of 20%, encompassing pantry staples, breakfast items, and fresh produce like whole cucumbers, salad tomatoes, and iceberg lettuce.

Some notable reductions include Morrisons washing up liquid (450ml), dropping from 75p to 59p, a five-pack of bananas decreasing from 99p to 78p, Morrisons brown basmati rice (1kg) going from £2.99 to £1.85, and chopped tomatoes (400g) reducing from 60p to 49p.

It's important to note that these reductions are temporary, running from December 27, 2023, to January 4, 2024. The price locks will be applicable for eight weeks. Additionally, 350 health and beauty products, such as Lynx Africa Shower Gel, Radox Bath Salts, and Nivea Soft Moisturising Cream, will see both price cuts and freezes. Shoppers can avail themselves of these deals both in-store and online.


Morrisons has invested £15 million in these price cuts, emphasizing that they aim to support customers in achieving a "nutritious and healthy start to the new year." This marks the second consecutive year that Morrisons has introduced its eight-week price lock.

Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, expressed, “We know that January can be a difficult month for many after enjoying the festive season, so we wanted to do all we can to keep prices low without any compromise on quality. Whether it's helping our customers with ingredients for nutritious meals or making it easier for them to stock up on toiletries, we are starting the new year as we finished the last one - with a real focus on meaningful price cuts across all areas of our stores.”

List of Morrisons price cuts
Morrisons bananas- old price: 99p - new price: 78p
Morrisons closed cup mushrooms 400g - old price: £1.29 - new price: £1.19
Morrisons chopped tomatoes 400g - old price: 60p - new price: 49p
Morrisons brown basmati rice 1kg - old price: £2.99 - new price: £1.85
Morrisons petit pois 1kg - old price: £1.79 - new price: £1.50
Morrisons omega 3 fish fingers 10pk 300g - old price: £1.75 - new price: £1.29
Morrisons baked beans in tomato sauce 4 x 410g - old price: £1.85 - new price: £1.70
Morrisons original washing up liquid 450ml - old price: 75p - new price: 59p
Morrisons colour super concentrated liquid 1.8l - old price: £5.75 - new price: £3.42
Lynx shower gel 500ml - old price: £3.00 - new price: £2.25
Bodyform cour-v ultra night sanitary towels wings 8 pack - old price: £1.55 - new price: £1.00