UAE teens are trying this ‘harmless’ hack for a quick high, and parents don't even know the harm

Despite the UAE's strict laws and zero-tolerance policy on drug use, a worrying new trend is emerging among teenagers: the misuse of household products like bleach, air fresheners, and aerosol sprays in search of so-called “safe highs.” Experts say this form of non-traditional substance abuse, often glamorised on social media, poses serious health risks and challenges for early intervention.

Yousef Al Dheeb Al Ketbi, CEO of the National Rehabilitation Centre (NRC), pointed out that the bigger threat is that many teens do not view using this as drug use, and it's making early detection more difficult for parents and teachers, as told to Khaleej Times.

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He explained that the misuse of everyday substances, often promoted on social media, poses serious health risks, including seizures, permanent brain damage, heart failure, and even sudden death. “Inhaling toxic substances can lead to severe outcomes with little or no warning signs,” Al Ketbi warned.

He noted that these behaviors are often fueled by peer pressure, low self-esteem, and the search for online validation. With teens usually unaware of the dangers, simple experimentation has become an addiction.

Al Ketbi said the NRC’s prevention strategy is now more focused on behavioural understanding. “We don’t only tell teens what not to do, we explain why, using language they relate to,” he said.

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The centre monitors harmful social media trends and responds quickly with expert-led campaigns, school programmes, and digital content.

Another growing concern is early mobile phone access. Teens who own phones from a young age are at greater risk of exposure to drug dealers or harmful online groups.

In response, the NRC includes digital safety training in its outreach efforts, teaching teens how to block, report, and avoid suspicious contacts.

To strengthen prevention efforts in schools, the NRC has trained over 60 teachers in 2025 to detect early signs of risky behaviour and intervene effectively.

These programmes are designed to go beyond traditional lectures, using storytelling and peer discussions to connect with students.

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The centre also works closely with parents, encouraging them to keep open lines of communication with their children. “Seeking help is not a weakness—it’s a form of protection,” said Al Ketbi.

He stressed that prevention must begin early, with a focus on emotional resilience, critical thinking, and mental health awareness. “When young people feel supported and understood, they are less likely to seek harmful ways to cope,” he said.

AlKetbi concluded by calling for a nationwide effort to reduce stigma and open conversations about drug use and mental wellbeing.