Sylvester Stallone to launch own clothing range

LONDON: Hollywood's macho man Sylvester Stallone is all set to turn designer as he launches his own men's lifestyle brand, Sly Inc, inspired by his movie roles.

The 64-year-old actor who is famous for his action roles in hit movies like ' Rocky' and 'Rambo' has teamed up with beauty and retail executive Michael Henry to create his range which will be launched next year, reported Contactmusic.

"I thought the time is now. I've lived a life where I know what has worked and what hasn't worked. Clothing is the first step to building a character," said the actor.

With plans to target men customers between the age group of 25 and 40, the range will initially feature jeans, shirts, outerwear, underwear and watches, followed by eyewear, grooming products, fragrance, activewear and athletic shoes.

"I pay a great deal of attention to the way I dress. When men learn to put things together, they start taking care of themselves better.

"I want clothing that will be appropriate to my generation or the generation before," added the 'Rocky' star.