Survey shows Goldman's reputation damaged: Report

NEW YORK: Investment bank Goldman Sachs' reputation among both the general public and financially sophisticated Americans has been damaged by the events of the past year, a media report said on Sunday, citing research conducted by it.

The report said a survey of 17,000 Americans by Brand Asset Consulting found that Goldman's stature had suffered in 2008 and 2009.

While long-time rival Morgan Stanley also suffered a decline in stature in the survey, respondents liked and respected Morgan Stanley more than Goldman, the report said.

The biggest US investment bank has faced a torrent of unwanted publicity including an unflattering spread in Rolling Stone magazine, which accused the bank of having a key role in various market bubbles stretching back to the 1920s.

Goldman was not immediately available for comment.