Sony to stop making cell phones for DoCoMo
Sony Corp has decided to stop making mobile phones for top Japanese cellphone operator NTT DoCoMo Inc, and focus its resources on more promising overseas markets, the media reported.
By Agencies |
TOKYO:Sony Corp has decided to stop making mobile phones for top Japanese cellphoneoperator NTT DoCoMo Inc, and focus its resources on more promising overseasmarkets, the mediareported.
Sony Ericsson, Sony'sjoint venture with Ericsson, is the world's fourth-largest mobile phone makerbut ranks just sixth in the Japanese market, whose heavy development costs makeit tough to make a profit. It will stop development and production for DoCoMoafter supplying new models this summer, the media reported.
However, it plans to keepDoCoMo as a customer by buying mobile phones from other Japanese makers andselling them under the Sony Ericsson brand, the newspaper said. No one at Sonycould be immediately reached for comment. Sony considered exiting the Japanesemobile phone market altogether, but has decided to keep developing and makingphones for No. 2 operator KDDI Corp for now, given their alliance in musicdistribution, the media reported.
Other Japanese handset makershave recently retreated from the mobile phone market. Mitsubishi Electric Corp<6503.T> announced last week that it would exit the market, while SanyoElectric Co Ltd said in January that it would sell its money-losing cellphonebusiness to Kyocera Corp.
Sony Ericsson, Sony'sjoint venture with Ericsson, is the world's fourth-largest mobile phone makerbut ranks just sixth in the Japanese market, whose heavy development costs makeit tough to make a profit. It will stop development and production for DoCoMoafter supplying new models this summer, the media reported.
However, it plans to keepDoCoMo as a customer by buying mobile phones from other Japanese makers andselling them under the Sony Ericsson brand, the newspaper said. No one at Sonycould be immediately reached for comment. Sony considered exiting the Japanesemobile phone market altogether, but has decided to keep developing and makingphones for No. 2 operator KDDI Corp for now, given their alliance in musicdistribution, the media reported.
Other Japanese handset makershave recently retreated from the mobile phone market. Mitsubishi Electric Corp<6503.T> announced last week that it would exit the market, while SanyoElectric Co Ltd said in January that it would sell its money-losing cellphonebusiness to Kyocera Corp.
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