Scotch exports hit record high, but Indians drink less
Scotch whisky exports hit a record value of nearly £2.5 billion last year as shipments of both malt and blended whisky increased worldwide, according to the Scotch Whisky Association (SWA).
The SWA, however, said future prospects in India were encouraging, with the issue now referred by the European Union to a World Trade Organisation dispute settlement panel for an early ruling. Total exports reached £2.47 billion, up 4% on 2005, and beating a previous high of £2.4 billion in 1997. Export volume was also at a new record high with shipments hitting 1.05 billion bottles, up 6% on 2005 and topping the previous record of 1.10 billion bottles in 2001.
SWA chairperson Richard Burrows said, “Building on a record year in 2006, the prospects for Scotch whisky are brighter than they have been for many years. I’m greatly encouraged that distillers, large and small, are investing in facilities in Scotland and taking advantage of opportunities worldwide, with markets in Asia, North and South America offering strong potential for growth.
“To support the industry’s international competitiveness, SWA is continuing to press the case for new legislation that will improve both the legal protection of Scotch whisky from unfair competition and help to promote the positive reputation of Scotch to consumers around the world.” The US was once again the top export market by value last year, with the £400 million total up by 7% on 2005. France came second with £274.9 million, ahead by 7%. Spain in third place was down 19% on the previous year at £195.1 million.
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