Once a failed bank, N Rock's a big draw among depositors
Northern Rock, taken over by the government in February, turned away savers after cash flooded into the only UK bank to offer complete protection of deposits.
���Recent turbulence in financial markets has led to a sizeable inflow of retail deposits, particularly in recent days, and Northern Rock is therefore taking further action to moderate its product range and product pricing, to uphold its competitive commitments,��� the company said.
Northern Rock benefits from an unlimited state guarantee on deposits, while customers of other British banks have savings protected only up to ��35,000 ($62,000). Bradford & Bingley was partially nationalised on September 29 and the government brokered a takeover of HBOS by Lloyds TSB Group on September 17.
Northern Rock is withdrawing four products to new customers, including its fixed-rate access bond. The internet-based E-Saver product offered rates of 5.75% on deposits of up to ��250,000.
Competition for deposits has increased in the past year, as banks have become more dependent on consumers��� cash following the seizure of credit markets. British banks on Wednesday expressed concern about Ireland���s decision to offer unlimited guarantees to its bank deposit accounts. The EU is to study the plan, which was passed by the Irish parliament on Thursday.
���I believe there is a reasonably meaningful move of deposits from UK banks into Irish banks and Northern Rock,��� said Simon Willis, an analyst at NCB Stockbrokers.
The Bank of Ireland has said it has seen a steady increase in people contacting its call-centers, BBC reported. Britain���s Post Office, whose savings products are backed by the Bank of Ireland, has also reported a rise in the number of customers seeking to invest, BBC said.
���People are being completely irrational by fleeing in this way,��� Vince Cable, the British Liberal Democrat finance spokesman, told Irish state broadcaster RTE. Cable said 98% of of all UK deposit accounts are covered by existing protection.
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