Nortel to sponsor 2012 Games
Nortel Networks Corp., which provides networking equipment and services, signed up Wednesday as the seventh major sponsor of the 2012 London Olympics.
By Agencies |
LONDON: Nortel Networks Corp., which provides networking equipment and services, signed up Wednesday as the seventh major sponsor of the 2012 London Olympics.
The Toronto-based company has been named the official network infrastructure partner, which means it is responsible for providing a platform for British Telecom _ another of the Games' so-called ``tier one'' sponsors _ to operate communications.
Nortel will have to supply secure networks, local wireless networks, call center and fixed telephony infrastructure, which organizers said will support more than 205 international sporting organizations, 20,000 worldwide media, nine million spectators, and more than four billion television viewers of the London Games.
Financial terms of the deal were not disclosed, but British Airways paid an estimated 40 million pounds (then US$79.2 million; euro52.1 million) in February to become a tier one sponsor.
The others are Lloyds TSB, EDF Energy, adidas, and BP. ``We are counting on Nortel with their Olympic Games experience,'' London 2012 chairman Sebastian Coe said. ``Commercially, we are in great shape, with four years to go we are in the unprecedented position of having raised over half of our domestic sponsorship targets already.''
Nortel also follows EDF, BT and BP as the fourth sustainability partner for London 2012, meaning that it will work with organizers to help reduce the environmental impact of hosting the Games.
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