Who owns New World Victoria Park supermarket in Auckland that caught fire

New World Victoria Park, the Auckland supermarket evacuated due to a fire, is owned by one of New Zealand’s top 25 supermarket owners. Located at 2 College Rd in Freemans Bay, the high-performing store serves affluent suburbs and is currently unde...

New World Victoria Park in Auckland caught fire on June 17. It is one of New Zealand’s top-grossing supermarkets, owned by a leading Foodstuffs cooperative member

Ownership and operations of New World Victoria Park revealed

New World Victoria Park, the Auckland supermarket that was evacuated following a fire on June 17, is owned by one of New Zealand’s top 25 supermarket owners. The store, located at 2 College Road in Freemans Bay, operates under the Foodstuffs New Zealand cooperative, a major grocery retail group.

The supermarket is one of the country’s highest-performing outlets, serving affluent neighborhoods including Herne Bay, St Mary’s Bay, and Ponsonby. Its prime location and high sales volumes place it among the most profitable New World stores in New Zealand.

Also read: Lyttelton landslide destroys home, forces late-night evacuations


Each New World supermarket is independently owned and operated under a cooperative model. While the name and branding fall under Foodstuffs, ownership is held by individual members of the cooperative. The specific owner of the Victoria Park location is not publicly disclosed, but it is confirmed to be among the elite tier of supermarket operators nationwide.

At the time of the incident, New World Victoria Park was undergoing an upgrade. The fire prompted an evacuation of customers and staff, though no injuries were reported. It remains unclear if the fire was connected to the renovation efforts.

The store’s strong performance and ownership structure make it a significant part of the Auckland supermarket landscape. It continues to draw high volumes of customer traffic due to its central location and upscale clientele.
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