Hotel industry in China hopes boom in customers
Prime hotels and home stay rooms in the Chinese capital are pinning hopes on a boom in customers as Olympics draws closer being less than four weeks away.
China expects up to 450,000 overseas tourists to arrive in Beijing in August, when the Games will be underway, including 120,000 for the sporting event. Beijing received 420,000 visitors last August.
About 78 per cent of the rooms at five-star hotels in Beijing have been booked at an average rate of 3,464 Yuan (USD 505.70), 3.6 times the rate a year earlier, Xiong Yumei, the Beijing Tourism Bureau's Vice-Director said.
At four-star hotels, 48.5 per cent of the rooms have been reserved, at an average rate of 2,185 Yuan, 4.6 times higher that of a year earlier, while lower ranked hotels have lower reservation rates.
Beijing has 5,790 registered boarding facilities, including 816 star-ranked hotels, with 339,000 rooms and 665,000 beds. Of the star-ranked hotels, 119 had signed contracts with the Olympic authorities.
Xiong however said the hotel reservation rate was unlikely to change before the Games, and the priority was to brace up for incoming guests.
More than 200,000 employees have received training about the Olympics, international etiquette and foreign languages. Many Western food chefs in contracted hotels also learned to speak English or use body language.
Authorities have also selected 598 home stay households, offering 726 rooms for more than 1,000 potential guests.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.