GM cancels Buick SUV plans
General Motors said it cancelled plans for a Buick sport-utility vehicle announced August 6 after potential customers said in person and online that the model lacked luxury touches they expect of the brand.
By Bloomberg |
SOUTHFIELD: General Motors said it cancelled plans for a Buick sport-utility vehicle announced August 6 after potential customers said in person and online that the model lacked luxury touches they expect of the brand. The decision was made August 14, after GM earlier in the week showed the SUV and other future vehicles to consumers, dealers, employees, analysts and news reporters, vice-chairman Tom Stephens said on a company blog. One blogger called it ���hideous��� and users of Twitter dubbed it the ���Vuick.���
���We were all struck by the consistency of the criticism,��� Stephens wrote. ���It didn���t fit the premium characteristics that customers have come to expect from Buick.��� He didn���t elaborate on the vehicle���s shortcomings. The decision to cancel the Buick was based on all of the input, face-to-face, blogs and tweets, Christopher Barger, GM���s spokesman for social media, said. No matter how they expressed it ���they just didn���t like it.���
The plug-in hybrid technology that was to be used for the Buick SUV will be applied to another vehicle that Detroit-based GM will discuss soon.
���We were all struck by the consistency of the criticism,��� Stephens wrote. ���It didn���t fit the premium characteristics that customers have come to expect from Buick.��� He didn���t elaborate on the vehicle���s shortcomings. The decision to cancel the Buick was based on all of the input, face-to-face, blogs and tweets, Christopher Barger, GM���s spokesman for social media, said. No matter how they expressed it ���they just didn���t like it.���
The plug-in hybrid technology that was to be used for the Buick SUV will be applied to another vehicle that Detroit-based GM will discuss soon.
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