Trump crypto company World Liberty Financial's 'giant leap': A massive game-changing digital coin deal

World Liberty Financial, the cryptocurrency start-up founded last year by the Trump family, announced a $1.5 billion digital coin deal to 'democratize' finance, according to NYT. The publicly traded technology firm would begin buying large quantifies of its signature digital coin.

The firm is planning to sell $1.5 billion worth of shares, using the proceeds to buy $WLFI, a cryptocurrency created by World Liberty, the announcement said. In a press release, ALT5 Sigma Corporation announced that it has entered into definitive agreements for the issuance and sale of an aggregate of up to 100,000,000 of its shares of common stock in a registered direct offering at a purchase price of $7.50 per share. The company said that it would sell a combination of 200 million new and existing shares and use the proceeds to buy the Trump family token.

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Trump crypto co announces massive deal

World Liberty will receive shares in ALT5, according to securities filings, the deal says, in return for $750 million worth of $WLFI coins. Eric Trump, the president’s middle son, will join ALT5’s board, and Zach Witkoff, a World Liberty founder and the son of President Trump’s Middle East adviser, will serve as chairman of the board. Lastly, WLFI advisor Matt Morgan will join the firm as its chief investment officer.

The announcement follows reports that World Liberty Financial (WLFI), a Trump family-backed crypto venture, is exploring the creation of a publicly traded company to hold its WLFI tokens. The firm is targeting roughly $1.5 billion in fundraising and aims to close the offering on Tuesday.

“Another historic milestone,” Witkoff wrote on X on Monday.

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The deal signals another step in the rapid growth of the Trumps’ vast cryptocurrency ventures, which have boosted the family’s wealth while sparking significant conflicts of interest. Shortly after launching World Liberty, President Trump introduced a memecoin called $TRUMP, raking in hundreds of millions for the family. Meanwhile, his sons Eric and Donald Jr. are pursuing their own path in the crypto space through a Bitcoin mining enterprise known as American Bitcoin.

“One small step for mankind, one giant leap for WLFI,” said the X account for World Liberty Financial, announcing the raise. World Liberty Financial’s move into the public markets is the Trump family’s latest expansion of its crypto empire. President Trump and first lady Melania Trump have their own memecoins. Eric Trump and Donald Trump Jr. have not only backed World Liberty but also spun up their own Bitcoin mining firm.

And Trump Media & Technology Group, the publicly traded company that encompasses Trump’s social media site, Truth Social, has also recently pivoted to crypto and added $2 billion in Bitcoin to its balance sheet.