Starbucks’ 'secret menu' added to app with $25,000 reward for next viral drink. How can you earn it?

Starbucks is making its "secret menu" official and is turning it into a nationwide contest with a cash prize. The Seattle-based coffee giant just added its secret menu to its app, and you can get $25,000 for creating the chain's next viral drink in a move to woo customers and reverse declining sales.

In an official statement, Starbucks said it is making its “secret menu” official. However, to unlock the menu, the user will have to download the Starbucks app and look under the “offers” tab.

Starbucks has added an initial four new drinks: Cookies and Cream, an upgraded Dragonfruit Lemonade Refresher, Popping Pearl Tea, and a White Mocha Shaken Espresso, adding that more are coming on the way.


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Starbucks Secret Menu

From Monday, Starbucks Rewards members can browse a selection of custom drink creations inspired by customer hacks and social media trends in the app's "Offers" tab. The company said with one tap, a pre-built custom drink is added to the cart with all modifications preloaded. Starbucks’ “secret menu” serves as a model for other chains, which have gradually adopted the trend of customization.

Starbucks is also running the "Secret Menu Contest" Monday through July 20. Customers and employees can submit their drink customizations at secretmenucontest.starbucks.com.

The entries will be narrowed down to four final beverage customizations, and public voting will be held on Starbucks Instagram Aug. 18-20. The finalists' creations will be featured on the app from Aug. 18-25. Each finalist wins $5,000, and the fan-voted grand prize winner gets an additional $25,000.

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How can you get $25,000 prize?

Starbucks is embracing the concept and making it a reality, offering $25,000 in a drink-making competition. Employees and visitors can submit their favorite off-menu combination to the Secret Menu Contest.

The competition runs from July 14 to July 20, and four finalists will be selected in August. Each will receive $5,000 and a spot on the official Starbucks app.

But it will be down to an Instagram poll to decide the winner, and the person who walks away with the $25,000 grand prize.

FAQs:

What is Starbucks' secret menu contest?

Starbucks' secret menu contest is a nationwide competition where customers and employees can submit their drink customizations for a chance to win cash prizes.

How much money can be won in the Starbucks secret menu contest?

The grand prize winner can win $25,000, and each of the four finalists will receive $5,000.