Astronomer hires Coldplay singer Chris Martin's ex-wife days days after kiss cam scandal, internet calls it 'PR masterclass'

Gwyneth Paltrow, Coldplay frontman Chris Martin's ex-wife, has teamed up with AI startup Astronomer to poke fun at the viral kiss cam scandal involving former CEO Andy Byron and ex-HR head Kristin Cabot. The new promo video of Astronomer amid the viral kiss cam controversy has received the internet’s vote of approval. The tech-AI firm is in the news against but this time for all the wrong reasons after it pulled off an iconic move.

Astronomer hires Chris Martin's ex-wife

In a promotional video, the Hollywood actress and businesswoman can be heard telling her viewers that she has been hired by the tech startup on a "very temporary basis" to represent more than 300 employees at Astronomer, and to answer some very basic questions. "Thank you for your interest in Astronomer. I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer," she says in the tongue-in-cheek video posted on the company's X account.


On Friday night, the company shared a surprise parody video with the 'Shakespeare in Love' actress where she joked that she was “hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.”


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“Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones,” Paltrow said as text on-screen began typing out the question, “OMG! What the actual f—,” before a split cut panned to the Oscar winner as she answered a completely opposite question.

“Yes, Astronomer is the best place to run Apace Airflow,” she answered. “We’ve been thrilled so many people have a newfound interest in data automation.”

She continued, “As for the other questions we’ve received,” as on-screen text typed out the question, “How is your social media team holding—” before Paltrow popped back into the frame to respond to another separate question.

Coldplay kiss cam scandal

Interest in Astronomer has surged to a all-time high after the company's CEO Andy Byron and chief people officer Kristin Cabot and HR chief head Kristin Cabot were displayed on the big-screen during Coldplay concert in Boston. When they realized they were on camera for the kiss-cam segment, they both scattered out of frame, which led the band’s frontman Chris Martin to quip, “Either they’re having an affair, or they’re just very shy.”

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The two tried hiding their faces to avoid the spotlight that quickly went viral on social media, triggering various reactions. Notably, both Byron and Cabot are married to other people. While Byron's wife is Megan Kerrigan, Cabot is married to Andrew Cabot, owner of the Privateer Rum, and a member of one of Boston's most elite families.

The internet has called Astronomer "genius" and "savage" for the humorous video featuring Chris Martin's ex-wife. An individual posted, “You hired the Coldplay singer’s ex-wife. Extraordinary.” Another remarked, “Guys, this is a PR masterclass. You take the most viral moment of July 2025 and, instead of disaster control, make light of the situation and create the ultimate brand awareness. Bravo.”

“Hiring the ex-wife of the lead Coldplay singer to deliver this message is absolutely savage. Oh my goodness," the third one wrote. A fourth wrote, “Masterclass in turning a crazy situation into the right form of attention while providing everyone a laugh. Well done.” Others have called it a “genius” move by the company.

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It is to be noted that Gwyneth Paltrow and Chris Martin were married for more than 10 years. However, in 2014, they announced they were “consciously uncoupling.” Despite their divorce, they have remained close friends.

As the scandal surrounding Astronomer continues to dominate headlines, it has unexpectedly boosted Coldplay’s popularity. According to Luminate data cited by Billboard, the seven-time Grammy-winning band saw a 25% spike in on-demand audio streams on Thursday alone. In the five days leading up to their Boston concert, Coldplay racked up an impressive 28.7 million streams