iPhone 17 Series and AirPods Pro 3 to steal spotlight at Apple’s big ‘Awe Dropping’ event: Where can you stream it?

Tech giant Apple announced Tuesday the date of its next big global event- September 9, Reuters reported, adding that the company is expected to unveil new iPhones, watches and other devices. The tagline of the annual fall event is “Awe dropping” that would take place at the Steve Jobs Theater at Apple Park in the state of California in the US. The company is all set to reveal more about the iPhone 17 lineup during the annual event.

It is expected that Apple would announce a regular two Pro phones and is also likely to replace the Plus with a new and slim iPhone 17 Air model. The Air device reportedly has a thickness of 5.5 mm with a 6.6-inch screen. The ‘Awe Dropping’ invite features a radiant Apple logo surrounded by vivid blue and yellow energy waves — a possible teaser for Apple’s upcoming Liquid Glass design language debuting with iOS 26.

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Apple's September 9 event: From iPhone 17 series to Airpods Pro 3

Apple is expected to unveil its complete iPhone 17 lineup, including the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new ultra-thin iPhone 17 Air model. Analysts expect Apple to release a lineup of new phones with updated processors and specs, including a new slim version that trades battery life and cameras for a light weight and design.

Apple’s next iPhone lineup is expected to deliver major upgrades, especially in the camera department. The iPhone 17 could debut a sharper 24-megapixel selfie camera, doubling the resolution of the iPhone 16’s 12-megapixel front camera. The Pro models are rumored to push things even further with 8x optical zoom telephoto lenses and powerful 48-megapixel telephoto cameras—big leaps from previous generations. The base iPhone 17 is reported to have a new and bigger 6.3-inch screen with a 120Hz refresh rate instead of 60Hz in previous years.

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All models will run on iOS 26, which introduces a new Liquid Glass design language, giving users a transparent interface option alongside the classic light and dark modes. Other standout features may include advanced call screening for unknown numbers, live translations for calls and texts, and a dedicated Games app.

The event is also expected to showcase new wearables. The Apple Watch Series 11 could arrive with more energy-efficient displays and the next-gen S11 chip, while the rugged Apple Watch Ultra 3 may add satellite connectivity for emergency messaging when cell service is unavailable.

Rounding things out, Apple might finally unveil the long-awaited AirPods Pro 3, tipped to include heart-rate monitoring and a charging case with an interactive touchscreen display.

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Where can you watch it?

While Apple’s launch events used to be held live, with executives demonstrating features on stage, since 2020 they have been pre-recorded videos. Apple said it would stream the event on its website. Apple will stream the event live on its website, YouTube, and through the Apple TV app.

It will be closely watched by investors worried about the company ceding ground to faster-moving rivals in the race to deploy AI technology. The announcement comes as Apple faces pressure from tariffs imposed on U.S. imports from countries including its production hubs of China and India.

(With inputs from Reuters)