Mark Zuckerberg’s gold-plated chain sold at auction for nearly 100 times its market value. He wore it only once

Mark Zuckerberg, Meta CEO, usually seen in only plain gray T-shirts or hoodies, now rocks longer, curlier, messier hair, and silver or gold chains. His personal gold-platted Cuban link gold vermeil chain was auctioned online and the winning bid happened to go for $40,500—roughly 100 times its original value, reports Fortune. All this money is going to a cause close to Facebook founder's heart.

Tiltify, a fundraising platform, has auctioned off one of Zuckerberg’s “gold chains he wore during the early days of experimenting with his new style", the report says. The 6.5mm Cuban chain gold vermeil necklace, whose market value is only $425, was auctioned for $40,500. The gold chain, part of Mark Zuckerberg's recent style agreements, is being sold to support Inflection Grants, a philanthropic initiative that provides $2,000 micro-grants to individuals pursuing unconventional creative projects.

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Mark Zuckerberg wore that chain only once

As many as 96 bids were made for Mark Zuckerberg's gold vermeil chain, which he may have wore only once, according to a report in The Fortune. It started out with a $2,500 bid and kept soaring. Most of the bidders, including the person with the winning bid, chose to remain anonymous.

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The winning bid didn’t just receive a necklace. “Along with this iconic chain you will also receive an authenticity certification in the form of a personal video from the gold chain owner himself, Mark Zuckerberg, to congratulate you on continuing the legacy of this piece of jewelry,” the auction house page reads.

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According to Tiltify, Zuckerberg decided to take part in the auction after hearing about the Long Journey charity poker tournament, which was held Wednesday this week, and the cause (Inflection Grants) it’s supporting.

Gold chain carries sentimental value for Mark Zuckerberg

Described as a "timeless piece", the auction details reveal the chain's unique backstory that offers bidders a rare opportunity to own a personal artifact from the tech mogul's evolving personal style. The winning bidder will not only receive the chain but also a personalized authentication video from Zuckerberg himself.

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The gold chain carries additional sentimental value for Zuckerberg. In a recent revelation, he shared that he plans to engrave it with a Jewish prayer called Mi Shebeirach, which he sings to his daughters every night. The prayer's message—"May we have the courage to make our lives a blessing"—adds deeper meaning to the auction item.

Mark Zuckerberg donated the chain after learning about the Long Journey charity poker tournament. Proceeds will directly fund Inflection Grants, which aim to spark creativity by supporting "magically weird" projects that might not typically receive traditional funding.