Bryan Johnson to sell anti-ageing company, says 'I don't need the money and...'

Longevity enthusiast and biotech entrepreneur Bryan Johnson has said he may shut down or sell his wellness startup, Blueprint.

Johnson, who recently established a religion called "Don't Die", said managing his business ventures and philosophical pursuits has become difficult.

“Honestly, I am so close to either shutting it down or selling it,” Johnson told Wired. “I don’t need the money, and it’s a pain-in-the-ass company.”

Who is Bryan Johnson

Johnson is known globally for his anti-ageing project, Project Blueprint, which he claims costs him $2 million (around Rs 17 crore) a year.

His company sells wellness products like a Rs 4,700 "longevity mix" drink and a Rs 3,600 mushroom-based coffee alternative named "Super Shrooms."

The 47-year-old says the company started after his friends asked him for his supplements, but it “evolved in a way where I was trying to do people a solid.”

He now thinks that the business is affecting the way people view his philosophical work. “People see the business and give me less credibility on the philosophy side,” he said. “I will not make that trade-off. It is not worth it to me. So yeah, I don’t want it.”

This comes after having established "Don't Die," the religion he announced on social media platform X in March. He claims to want to spend more time on it.

Earlier this year, The New York Times reported that Blueprint was making a loss of at least Rs 8.3 crore every month. The report cited internal documents, court records, and interviews with staff. Johnson responded to other parts of the article but refused to comment on the financials,

However, speaking to Wired, Johnson denied the company is in trouble. “We are break-even, and I’ve said that publicly many times. We’ve had profitable months, we’ve had loss months,” he said. “We are not in some kind of emergency financial situation.”