Amazon's Jeff Bezos once asked Warren Buffett why few copy his strategy. Now he is backing a $7 billion football giant and it reflects the same long-term thinking

Jeff Bezos is making a major move into English football. The Amazon founder is part of a consortium that has acquired a 38% stake in Liverpool Football Club, adding one of the world's most recognizable football teams to his investment portfolio.

Jeff Bezos’ investment in Liverpool Football Club reflects a long-term philosophy he has previously associated with Warren Buffett, the legendary investor whose “get-rich-slowly” approach has influenced Bezos’ thinking about business and investing. Bezos is part of a consortium that has acquired a 38% stake in Liverpool, turning his attention to one of the biggest names in English football and making his first major investment in the sport.

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The consortium, 1892 Holdings, is led by Bezos, British-Indian businessman Amit Bhatia and billionaire Facebook co-founder Eduardo Saverin. The group reportedly paid around £2 billion ($2.7 billion) for the stake from Liverpool's current owner, Fenway Sports Group.

What Warren Buffett taught Jeff Bezos about investing

Bezos has previously spoken about Buffett as a mentor and recalled asking him why more people did not simply follow his investment strategy.

“Why don’t more people copy your investment strategy? It’s not that difficult to understand in principle,” Bezos said he asked Buffett at the America Business Forum in 2025.

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Buffett's response was straightforward: “He said, ‘Jeff, that’s easy. My approach is a get-rich-slowly scheme.’ And people don’t like those, but there’s a lot of truth in that for everything.”

Bezos has also emphasized the importance of thinking further ahead rather than chasing immediate results.

“If you can think in terms of seven years instead of three years, and you can defer gratification and think long term, that will give you a head start against all of your competitors, because most people can’t do that.”

Jeff Bezos takes a major stake in Liverpool

The Liverpool deal marks Bezos' entry into English football as the Amazon founder joins a growing group of wealthy American investors attracted to the Premier League.

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More than half of the Premier League's 20 clubs are currently majority-owned by U.S. investors. American billionaires, business leaders and celebrities have increasingly viewed English football clubs as valuable global sports assets with enormous international fan bases and commercial potential.

For Bezos, the Liverpool investment is relatively small compared with his enormous fortune, estimated at around $273 billion. However, the structure of the deal could make his involvement much more significant.

The consortium has an option to pursue majority control within 12 months, potentially giving Bezos a larger role in the club's future.

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Liverpool's value has soared since 2010

Liverpool's financial transformation helps explain the appeal of the investment.

Fenway Sports Group bought Liverpool for approximately £300 million ($409 million) in 2010. Since then, the club's value has risen dramatically and is now estimated at between £5 billion and £6 billion ($6.8 billion to $9.5 billion).

Liverpool CEO Billy Hogan previously described the club's situation when FSG took over as “literally on the brink of bankruptcy.”

The dramatic increase in the club's value illustrates how a long-term investment in a major sports brand can potentially create substantial returns.

Bezos enters Liverpool during a challenging period

The investment comes at a complicated time for Liverpool on the football pitch.

The club finished fifth in the Premier League last season, falling short of the expectations surrounding one of England's most successful teams. Manager Arne Slot was also sacked, adding uncertainty to the club's sporting future.

That turbulence could make Bezos' long-term approach particularly relevant. Rather than focusing only on Liverpool's immediate results, the investment could be viewed as a bet on the club's value and global appeal over many years.