Energizer to buy maker of Wet Ones

Energizer Holdings, the battery maker, agreed to buy Playtex.

SAN FRANCISCO: Energizer Holdings, the battery maker, agreed to buy Playtex Products for $1.2 billion to reduce distribution costs and add Banana Boat sunscreen and Wet Ones hand wipes. Playtex holders will get $18.30 a share, Energizer said Thursday. That's 18% more than Playtex's last close. Including debt, the transaction is worth $1.9 billion.

The deal is a win for Harbinger Capital Partners, Playtex's largest investor with a 20% stake. The firm urged Playtex to seek a sale of some of its units or the company as a whole and criticised CEO Neil DeFeo's plans to boost profit through acquisitions.

Energizer will finance the acquisition with cash and loans, both existing and new ones.
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