Ducati aims for 30% mkt share by 2013

BANGALORE: Super bike maker Ducati's plans in India include being on the top gear right from the start and capture a 30 per cent market share in the power bike segment by 2013. The next cities that would feel the rubber burn are Hyderabad, Chennai, Cochin, Pune, Chandigarh and Jaipur since the company will open its dealerships there by this year end. "We are looking at 200per cent growth year on year for the next two years till the market stabalises," Ashish Chordia, CEO Ducati India, Precision Motor India said.

The competition of the bikes rolled out from the stables of Harley Davidson, Honda, Bajaj Kawasaki and Hyosung not withstanding, the firm is sure its bikes are competitively priced. The buyers range from an age group of 18 years to 45 years and around 50per cent of them even take a loan to pay off for the bikes can put a dent in by as much as Rs 15 lakh. The Bangalore dealership which was launched on Monday has already seen 15 buys within a month.

The super bike segment which has bikes with a capacity of around 1000 cc and above sees around 35 sales every month according to industry watchers.