Disney to enter Japan cell phone market in spring
Walt Disney Co and Softbank Corp said Monday they would jointly offer mobile phone service in Japan from next spring as ``Disney Mobile.''
By Agencies |
TOKYO: Walt Disney Co and Softbank Corp said Monday they would jointly offer mobile phone service in Japan from next spring as ``Disney Mobile.''
Softbank, Japan's No 3 carrier, and Walt Disney's Japan unit said in a joint press release they would cooperate in areas such as new handsets, mobile content, marketing and services.
``Disney brings its strong brand and legacy of developing great entertainment with broad appeal to our mutual venture,'' said Masayoshi Son, Softbank chairman and CEO.
The announcement said details would be released later. Disney is planning to lease Softbank's mobile network and use Softbank's stores to market phones and services, the Wall Street Journal reported.
Softbank, Japan's No 3 carrier, and Walt Disney's Japan unit said in a joint press release they would cooperate in areas such as new handsets, mobile content, marketing and services.
``Disney brings its strong brand and legacy of developing great entertainment with broad appeal to our mutual venture,'' said Masayoshi Son, Softbank chairman and CEO.
The announcement said details would be released later. Disney is planning to lease Softbank's mobile network and use Softbank's stores to market phones and services, the Wall Street Journal reported.
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