Product recall: Pura scents recalls over 850,000 diffusers, offers free replacement covers; here’s how to get yours

Pura Scents has announced a recall of more than 850,000 diffuser covers in the United States and Canada due to a potential ingestion hazard. According to the United States Consumer Product Safety Commission (CPSC), the recall affects approximately 851,400 Pura 4 Smart Home Fragrance Diffusers sold in the US and around 1,100 in Canada.

The company stated that magnets inside the diffuser’s detachable covers may come loose. If swallowed, these small, high-powered magnets can stick together inside the digestive system, causing serious medical issues such as intestinal blockages, infection, or even death.

According to the CPSC release, there have been three reports of the magnets detaching. So far, no injuries have been reported.


The affected products were sold between August 2023 and May 2025 at retail stores including Target and Scheels, as well as online through Pura’s official website, Amazon, and other platforms. The diffusers were priced at around $50.

Pura Scents also offers all customers free replacement covers. Consumers are advised to stop using the current cover, dispose of it, and keep the diffuser out of the reach of children and pets.

To request a replacement, customers can contact Pura Scents at 855-394-5292 (Monday through Friday, 9 a.m. to 5 p.m. MT) or email replacement@pura.com. The company’s website has more details under the “Recall” section.

FAQs

Why is Pura Scents recalling its smart home diffusers?

Pura Scents is recalling over 850,000 diffusers because the magnets inside the detachable covers can come loose, posing a serious ingestion hazard, especially to children.

How can I get a replacement for my recalled Pura diffuser cover?

Customers can request a free replacement cover by calling Pura Scents at 855-394-5292 or emailing replacement@pura.com. More information is also available on the company’s website under the “Recall” section.

Which Pura diffusers are affected by the recall?

The recall applies to Pura 4 Smart Home Fragrance Diffusers sold between August 2023 and May 2025 through Target, Scheels, Amazon, and Pura's official website. Serial number ranges: JX230000001 - JX230801425 and JX240000001 - JX240049959.